There are countless marketing channels available to you in the modern world, but when you start to scratch below the surface, it’s one of the more ‘old school’ methods that often brings the best results: presenting your products at a trade show. Meeting professionals and letting them see, touch, hold, and size up your product for themselves is an unmatched way of gaining real traction and telling your brand’s story how it’s meant to be told.
This is what IWA OutdoorClassics is based upon. And, because not every company has the budget to take a huge stand and hundreds of staff to a trade show, it offers start-ups, young companies, or brands approaching the shooting market for the first time the chance to be there via its Newcomer Area. The success stories from this unique part of the show really tell their own tales. It’s a small hub of innovation, excitement, and possibilities at IWA that should not be missed.
Getting off on the right foot
As a start-up company, with your main target market being the hunting and shooting industry, it’s almost crazy not to consider making your debut at IWA OutdoorClassics. Slovakian brand Archnes knew it had to make its official unveiling to the industry at IWA, after working on the research and development of its premium design gun cabinets for almost two years.
