How it works:
1. Edit your online profile with our SelfService
Your company profile in our Exhibitors and Products section is the most important advertisement for your exhibition appearance! So start with filling in your online profile with all the information about your company and your products. Your profile then provides a point of contact for all visitors to the exhibition and you can use the link to your online profile in your communications to your customers as well. And: We will actively promote your profile for you using the IWA marketing mix from this fall!2. Invite your customers
With the free vouchers
Use our e-codes and invite your customers to visit the exhibition free of charge - with no additional charge for redeemed codes!In the next section of this page you will find prepared invitation letters to download to invite your customers in a targeted manner.
3. Promote your appearance at the exhibition with individual advertising material
#EyesOnTarget - Eyes on you! Put your company in the spotlight with compelling, customized advertising! With our free advertising materials, you can quickly and easily advertise your participation at IWA OutdoorClassics and invite your customers to your stand. Remember to include the link to your online profile in your communication, so it's easy for your customers to plan their visit to the trade fair.
Tip: With our additionally bookable marketing packages and exclusive marketing services, you can draw even more attention to your company.
Feel free to use our text suggestions, customizable social media assets and GIFs for your posts.
If you tag IWA OutdoorClassics, we can repost your post more easily: #IWA #EyesOnTarget
Instagram: iwa_outdoorclassics
Facebook: IWA OutdoorClassics
LinkedIn: IWA OutdoorClassics
4. It's Showtime!
Take advantage of the increased attention during the exhibition. Report live from the IWA, film your stand, record audio clips and present products in live presentations. Take advantage of the international press attention and plan press events at your stand. If you have any questions, please contact our PR Manager Georg Loichinger at press@iwa.info.
How to proceed after IWA...
Thank all participants and share your IWA experience from an exhibitor's point of view: post impressions and summaries of the IWA and share voices from employees, customers or partners.
