Visit us! | IWA OutdoorClassics
Black background with blue and green highlights in the corner
Black background with blue and green highlights in the corner

Your target: IWA OutdoorClassics 2025

Are you on the hunt for the latest topics , key trends and valuable contacts with international key players in the hunting, target sports and outdoor industry? You will hit the bull’s eye at IWA OutdoorClassics.

Maximum efficiency at IWA OutdoorClassics

For more than 50 years, the international hunting and target sports sector has been gathering at IWA OutdoorClassics in Nuremberg. And for good reason: This is the only place where you can find everything relating to the perfect shooting  experience in a protected space for hunting, target sports and action sports. And that pays off for you!

Exhibitor shows a knife to a visitor

The exhibition with impact

Your target group will be keenly interested in everything on show at IWA OutdoorClassics. For you as a visitor to the exhibition that means you will not only experience the whole range of hunting, target and action sports, but will also get relevant  insights into niche and peripheral areas. After visiting the exhibition you will be best informed about weapons, ammunition, optics, clothing, outdoor needs, hunting accessories, knives, archery, tactical equipment, and you will be perfectly prepared for successful sales discussions with your customers! Unique: Exclusive side events such as the annual conference of the World Forum on Shooting Activities (WFSA) and the expert gathering before the exhibition illustrate just how deep the industry connections of IWA OutdoorClassics run. 

Exhibitor presents rifle to visitors at the exhibition stand

The best foundation for your business success

Hardly any area represents genuine experience as much as hunting, target and action sports and outdoor activities. At IWA OutdoorClassics you can try out the latest products from prominent exhibitors and seek out trends that will give you access to new target groups. Get fascinating suggestions for your range and discover new brands that will inspire your customers, let you stand out from your competitors and ensure your future business success.

Amelie Eichinger with two other speakers on the SHOOTING EXPERTS' Stage

Best informed and internationally networked

IWA OutdoorClassics represents sound expert knowledge and high-calibre industry professionals. At the exhibition you can look forward to presentations by top international speakers and many CEOs and managing directors at the exhibition stands. Take the opportunity to enhance your knowledge and make valuable contacts. 

Dirk Prehn
"A word is a word, a handshake is a handshake. IWA OutdoorClassics is a centre of exchange and vision. The most important thing for RWS GmbH and our product brands is to meet the international retailers and distributors and talk to them face to face, and you can only do that at this exhibition."
Dirk Prehn, Managing Director, RWS GmbH
Jan Zajic
"IWA has a fantastic location, right in the center of Europe. It’s the largest and most significant commercial exhibition in Europe, which is why we choose IWA to launch our new products."
Jan Zajic, CEO, CZ

Focus on the full diversity of your sector

Visual IWA XPERIENCE

IWA XPERIENCE

Test products live onsite and gather first-hand experience on the AIRSOFT Shooting Range, the BLADE Demo Area, the SHOOTING EXPERTS stage and in many other fields of interest and special exhibition areas designed with the specialist trade in mind.

Visual IWA VISION

IWA Vision

What will hunting and target sports look like in the future? IWA Vision brings chances and opportunities into focus. Discover fascinating themes such as the role of digitalization and AI, meet international start-ups in the Newcomer Area and benefit from IWA’s sector-specific Job Centre for professionals in the various product segments.

Visual IWA CAMPFIRE

IWA Campfire

IWA OutdoorClassics is close to the sector 365 days a year. Throughout the year, the IWA Campfire gathers valuable experiences and inspiration, all of which flows into the exhibition planning so you can impress your customers and enjoy even more business success.

Information on admission as an trade visitor

Admission to IWA OutdoorClassics is restricted exclusively to trade visitors. Children and young people under 18 years of age are not admitted to the exhibition. This is the only way we can ensure the event’s competence as a world-leading trade fair, the quality of the products, services offered and the success of your visit.

Therefore, proof of trade visitor status must be provided when purchasing your entrance ticket.

How to get your ticket

Tickets are sold online.
Register and provide evidence of your eligibility in our TicketShop and purchase your entrance ticket in advance.

Check list– before you get your ticket, keep the following things ready:

  • One e-mail address per visitor
  • Your proof of eligibility as a trade visitor (see overview above)
  • PayPal or credit card for payment
  • Everything at hand? Buy a ticket or redeem your voucher or e-code
Participants at a meeting table in an exhibition hall

Get an invitation to the exhibition!

By networking with one or more exhibitors before the exhibition, you will have the chance to receive voucher codes at no cost. To do this, just use the contact function in our Exhibitor and Product Database. Contact them directly to arrange an appointment for during the exhibition and receive an invitation to visit IWA!

Black background with blue and green highlights in the corner block
Black background with blue and green highlights in the corner

Please note: Children and young people under the age of 18 are not admitted to the exhibition.

IWA OutdoorClassics offers childcare facilities for children and youths up to the age of 18 in the central entrance for parents who are unable to make other arrangements. The opening times correspond to the opening times of the exhibition.

Contact for questions related to your visit

Portrait of Carl Veldman, Team VisitorService of NürnbergMesse

VisitorService

Carl Veldman and team

Regardless of whether it's tickets, registration, services at the trade fair center or the trade fair program: Are you planning your visit to the trade fair and still have questions? The VisitorService team will be happy to help you.

Send email +49 9 11 86 06 96 96

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Two men at a booth looking in the exhibition guide

FAQ on IWA OutdoorClassics

If you still haven't found all the information you need, please note that we have summarised all the answers to the most frequently asked questions about IWA OutdoorClassics for you in our FAQ section.

View of the NürnbergMesse Exhibition Center

Your journey to IWA

Whether you opt for car, train or plane, find all the information you need about your journey to Exhibition Centre Nuremberg here.

Hotel room with a double bed, a round table and four chairs

Special rates for hotel bookings

IWA OutdoorClassics collaborates with partner hotels (2 to 5 stars) in Nuremberg and the metropolitan region. With the NürnbergMesse online booking service you can easily find your accommodation for IWA OutdoorClassics – at special rates.