Presentation on the SHOOTING EXPERTS’ Stage for an industry audience on the topics of shooting sports, training, and equipment

Participation in the supporting program

Gain more visibility, build valuable connections, and generate new business opportunities: Discover the participation options available within the IWA OutdoorClassics supporting program.

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Use IWA OutdoorClassics to showcase your products, innovations, and expertise even more effectively. With a wide range of participation opportunities within the official supporting program, you can reach specialist retailers, distributors, and industry professionals throughout the entire duration of the exhibition.

Whether through a product presentation on stage, an exclusive retail training session, participation in Guided Tours, or a live demonstration at the range, choose the format that best supports your objectives.

You can participate in the following formats:

The largest stage at IWA for your innovations: Present your products and latest developments on the central stage of IWA OutdoorClassics. During a 20-minute presentation slot, you can engage a broad professional audience and position your company as an innovative solution provider and thought leader.

Presentation on safe hunting, first aid, and equipment on the SHOOTING EXPERTS’ Stage in front of an audience.

The package includes:

20-minute presentation slot on the IWA MAIN Stage
Stage and presentation equipment
Listing in the official programme directory
Promotion through IWA communication channels

Become part of the industry's most important trend tours: The IWA Guided Tours give trade visitors targeted access to selected exhibitors and innovations.

Guided tour presented by Amelie Eichinger, with product demonstrations of sporting firearms and shooting equipment.

Your benefits at a glance:

Application for participation in one of five Guided Tours
Visit from a qualified group of trade visitors at your stand
Presentation of your company as part of the tour
Mention in the official tour program
Inclusion of your company in the digital tour experience

Exclusive training sessions for your most important retail partners: Use the IWA Retail Academy to deliver exclusive product and sales training in a professional environment.

A speaker presents innovations from the target sports and firearms industries on a stage.

The package includes:

Fully equipped conference room
Two hours of exclusive use
Seating and presentation equipment
Optional support with participant invitations and communications

Bring your products to the place where they truly need to perform: the shooting range. Give your key retail and media partners the opportunity to test your products under real-world conditions.

A shooting range equipped with sporting rifles and targets for training, competition, and product testing.

The package includes:

(Exclusive) use of a 25 m or 50 m shooting range
Booking options for a half day or full day
Flexible combination of both shooting ranges available
Unique opportunity for live demonstrations and product testing

Request your range slot now

The easiest way to exhibit at IWA: an affordable entry package for knife manufacturers, designers, and custom knife makers. Showcase your brand within the successful BLADE Demo Area and connect directly with the right target audience.

Expert discussion at a exhibition stand showcasing handmade knives and equipment for hunting and outdoor activities

The package includes:

Table-top presentation space in the BLADE Demo Area
Visibility within the BLADE exhibition area
Listing in the official programme directory

Send request for table-top presentation

The award for outstanding knives: The IWA Knife Award is one of the most prestigious recognitions in the international knife industry.

Three trophies from the IWA Knife Award.

The participation fee includes:

Entry to the IWA Knife Award with an unlimited number of product submissions
Presentation of submitted products in the BLADE Demo Area
Evaluation by an expert jury
Award ceremony during the trade show
Communications package for the winners

A stage for new products and innovations: Present your knife directly to a specialized professional audience.

Presentation on knives and cutting tools at the Blade Demo Area

The package includes:

20-minute presentation slot in the BLADE Demo Area
Stage and presentation equipment (document camera)
Listing in the official programme directory
Visibility within the international knife community

Your gateway to the international hunting and shooting sports trade: The IWA Newcomer Area is the ideal participation opportunity for first-time exhibitors and young entrepreneurs.

Exhibitors in the Newcomer Area showcase knives and outdoor gear for trade visitors.

Your benefits at a glance:

Discounted exhibition space in the IWA Newcomer Area
All-inclusive package: stand construction and rental furniture included in the price
Prominent placement within the exhibition
Visibility among international trade visitors
Identification as a Newcomer exhibitor
Listing in the official exhibitor directory

Download Factsheet IWA Newcomer Area (PDF)Send request for space at the Newcomer Area