The leading international meeting place for the hunting, shooting sports, and outdoor industry: For more than 50 years, Nuremberg has been where the industry comes together. In 2027, you can once again expect a unique combination of innovation, networking, and practical business insights, complemented by a supporting program that places the specialist retail trade at the center like never before.
Made for Trade: Solutions for a Changing Market
Specialist retail is facing profound change. New customer expectations, increasing competitive pressure, digital sales channels, evolving regulatory requirements, and the growing demand for expert advice are shaping the market of tomorrow.
Under the guiding theme “Made for Trade,” IWA OutdoorClassics provides orientation, fosters knowledge exchange across the industry, and showcases practical solutions for manufacturers, retailers, and distributors. The focus is on successful strategies, future-proof business models, and the question of how retail can continue to leverage its unique strengths in an evolving market.
See Products in Action. Make Better Decisions. IWA XPERIENCE 2027.
Further highlights of the supporting program:
NEW: IWA Retail Academy
Hands-on training sessions from manufacturers for retailers.
IWA Newcomer Area
Discover companies and brands exhibiting at IWA OutdoorClassics for the first time.
IWA Guided Tours
Curated tours covering key market developments, industry trends, and relevant business topics.
