A person tests a rifle with a scope under supervision at a hunting optics exhibition stand.
Become an exhibitor at IWA OutdoorClassics

Take the opportunity at IWA OutdoorClassics to meet the global hunting, target sports and outdoor industry, expand your professional network and build valuable business relationships with international industry experts — driving your business success.

Register now as an exhibitor!
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Global Reach. Qualified Buyers. Real Business Opportunities.

For more than 50 years, IWA OutdoorClassics has been the leading international meeting place for the hunting, shooting sports, outdoor and security sectors. Here, leading brands meet buyers, specialist retailers, distributors and decision-makers from around the world.

MADE FOR TRADE: Use IWA OutdoorClassics, the world's leading exhibition for the hunting and target sports industry, to expand into new markets, win new customers and build long-term business relationships.

Become exhibitor
Crowds of visitors in an exhibition hall with stands showing weapons and equipment, including CZ.

Access to international key buyers and decision-makers

IWA OutdoorClassics brings together the industry's key market players in one place. Meet international buyers, retailers, distributors and manufacturers face-to-face in an efficient business environment with a clear B2B focus. 

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25.000+ Verified trade visitors
Qualified industry professionals with genuine business and purchasing interest.
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Top global reach
Buyers from more than 120 countries provide access to international markets.
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90% Decision-makers on site
The most important key contacts for your network, all in one place.
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90% Target group reach 
Exhibitors connect with the buyers, distributors and retailers most relevant to their business. 
Download show report of IWA 2026 (PDF)
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Price overview*

Rental price in exhibition halls per m² (minimum stand rental 2.530 EURO)

  • EUR 211/m² In-line stand (1 side open)
  • EUR 239/m² Corner stand (2 sides open)
  • EUR 253/m² Peninsula stand (3 sides open)
  • EUR 265/m² Island stand (4 sides open)

Additional obligatory costs

  • AUMA (Association of the German Trade Fair Industry): EUR 0.60/m²
  • Disposal service during set-up and dismantling as well as during the entire duration of the fair: EUR 6,40/m²

  • Marketing services for direct exhibitors: EUR 736
     

    *All prices are net prices

Go to the online application

Maximise your brand visibility

Your visibility extends far beyond the show floor. International media coverage, trade publications, social media and digital channels help ensure your brand remains visible long after the exhibition ends.

Media & digital reach:

  • 660 media representatives from 33 countries
  • 1,700 international news articles and media reports
  • 77 million media impressions
  • 110,000 social media engagements
  • More than 3.6 million Meta views within 30 days surrounding IWA OutdoorClassics 

Our product segments

Close-up of a semi-automatic pistol with a red-dot sight mounted on it, held in someone's hands at a exhibition stand.
Two people are looking at a rifle with a scope at a stand for outdoor and hunting gear.
Several firearms with wooden and plastic stocks on display in a holder at a exhibition stand.
A hand holds a fixed-blade knife with a textured blade and handle, surrounded by other equipment.
Rifle ammunition of various calibers lined up in front of packaging at a exhibition stand.
Safety glasses with colored lenses on display as part of a product presentation at an exhibition stand.
A visitor checks out hunting clothing in high-visibility colors at a exhibition stand for outdoor and hunting gear.
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Why companies choose IWA OutdoorClassics

Whether your objective is to acquire new customers, enter international markets or launch innovative products, IWA OutdoorClassics helps accelerate your growth.
 

  • Meet qualified buyers and key decision-makers from around the world.
  • Enter new markets and generate qualified leads.
  • Win new customers and build long-term business relationships.
  • Showcase and successfully launch new products.
  • Increase brand visibility across on-site, digital and media channels.
  • Strengthen your brand and market position over the long term.
  • Position your company at the heart of the industry's leading B2B marketplace.
  • Gain valuable insights into market trends, industry developments and future opportunities through direct exchange with experts and industry professionals. 
Floor planBook your stand
Product advice on a sporting firearm at the exhibition stand; a visitor tests a showcase model.

Voices of the industry:

"The most important thing for me as the sales responsible for all of Europe is being able to meet with all the important European and international distributors. Almost all of them were here – it is a great chance to meet them all within a few days. It’s the most important show in Europe."
Christian Hark, Sales Responsible Europe at Sig Sauer (USA)
Portrait of Christian Hark
Portrait of Luis Dirmeier
"The most important thing for us in the show is to meet with existing customers and also to try and gain some new customers, and I would say that in general the quality of the customers here at IWA is way better than at some other show that I have done."
Luis J. Dirmeier, Sales Development Representative at Schmidt und Bender (Germany)
"We actually hadn’t exhibited here since before the pandemic, so this is our first time back after a few years, but to be honest, it has been absolutely fantastic. We have been dealing with a number of existing customers while we have been here, touching base with them and building relationships, but there has also been an influx of interest from potential new customers."
Lewis Ramsey, UK Sales bei Gamebore (UK)
Portrait of Lewis Ramsey

Do you still have questions?

Nicole Schrade
Nicole Schrade
Application / Participation
Hall 1, 3, 3C, 3A, 4A and 5
+49 9 11 86 06 82 27
Portrait of Simon Hofmann
Simon Hofmann
Application / Participation
Hall 2 ,4, 5 (Tactical equipment) and Newcomer Area
+49 9 11 86 06 82 12

Your contact aboard

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Your International Sales Partners for IWA OutdoorClassics

If you have questions about visiting or participating from abroad, our contacts worldwide will provide fast and convenient support. Find the right contact in your country here.

Find the right International Sales Partner

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Our Newcomer Area: take part and reap the benefits!

Are you a start-up company and would like to participate as an exhibitor at IWA OutdoorClassics? Become part of the Newcomer Area and benefit from our attractive all-in-one package.

More about the participation options for newcomers

Floor plan

Get an overview of the various topics in the exhibition halls and services at IWA OutdoorClassics. You'll find the hall overview and detailed floor plans for download here.

Discover the floor plan

Information on your stand planning

This is where you will find the assembly and dismantling times, exhibitor area and everything else you need to plan your stand. We will be happy to assist if you need help with stand planning!

Plan your stand

Promote your trade fair presence effectively

Discover the marketing possibilities for IWA OutdoorClassics. With the help of the extensive advertising measures, you can effectively draw attention to your exhibition presence.

Discover marketing opportunities