A misty forest with tall trees that appear blurred in the twilight.

Sustainability at IWA OutdoorClassics

Trends for the hunting and target sports industry

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As the world’s leading exhibition for the hunting and target sports industry, IWA OutdoorClassics provides the ideal platform for trends and innovations. A growing focus: environmental awareness and the associated requirements for companies. For international retailers, manufacturers, suppliers, and relevant multipliers, the event offers an inspiring setting to exchange ideas on sustainable business models, regulatory frameworks, and future-proof solutions.

Our events are global platforms for sustainable innovation.

Peter Ottmann, CEO NürnbergMesse

Sustainability at IWA OutdoorClassics

Sign reading "Newcomer Area Vision" at IWA OutdoorClassics, with people gathering in the background.

Economic: Fostering Innovation and Opportunities

As a driver of innovation and engine for economic growth, IWA serves as a central meeting point for the industry. By facilitating the exchange of sustainable solutions and materials, the event promotes responsible entrepreneurship within the sector. Special areas such as IWA Vision provide a stage for forward-looking ideas, innovative products, and industry trends. Newcomers and start-ups in the Newcomer Area deliver fresh impetus that secures the long-term vitality of the industry.

Learn more about sustainable ideas

A smartphone screen displays the IWA OutdoorClassics digital guide app with options for floor plan, exhibitor list, and program; expo booths and attendees are visible in the background.

Ecological: Responsible Use of Resources

IWA itself relies on digital innovations and a conscious approach to resources to reduce its ecological footprint. The Digital Guide and other digital communication measures minimize the need for printed materials. Where print products are necessary, environmentally friendly, recycled materials are used. Through these measures, IWA demonstrates its sense of responsibility—both at the exhibition and throughout the entire sector.

Use our resource-friendly marketing materials

Social: Diversity, Equality, and Talent

Social sustainability is at the heart of IWA – with a commitment to equality, equal opportunities, and cultural diversity. This is reflected, for example, in the support of women in hunting, the inclusion of Paralympic sports, and a balanced representation of speakers and topics in the supporting programme. The IWA Talent Programme specifically targets schools and universities, thereby promoting the next generation in the industry.

Discover sustainability in the programme

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Sustainable implementation of events

We are continuously improving the footprint of our services. To this end, we select service partners who act in a value-oriented manner in the interests of our environment and society. With collective foresight, we gear our events towards a responsible experience - from resource-conserving stand construction solutions to catering with local food, reusable crockery and recycling systems. We support sustainable travel with our charging stations for electric cars and discounted train tickets as well as free use of public transport.

Travel and accommodation

Stand construction

Catering

Energy

Smart communication

Recycling and Cleaning

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Learn more about the sustainable event services

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Sustainability at NürnbergMesse

As one of the largest exhibition companies in the world, we have aligned all our actions with social and ecological justice, based on the 17 sustainability goals of the United Nations. Parts of our exhibition halls are certified, as is our energy and environmental management. With a photovoltaic system, LED lamps, green electricity and other measures, we are working towards our major goal: a CO₂-neutral energy supply by 2028. We have been documenting our successes in an annual sustainability report since 2021.

Learn more about sustainability at NürnbergMesse

Sustainabbility goal of NürnbergMesse: CO2 neutral energy supply until 2028

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Do you have questions?

Tanja Rätsch

Executive Director Corporate Liaison & Sustainability

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