Graphic of IWA VISION

IWA VISION 

Where the future of trade begins  

At IWA Vision, innovation meets opportunity. This is the central hub for emerging talent, fresh market potential, and forward-thinking ideas. With the TALENT Program, the Newcomer Area, and future-focused topics on the IWA EXPERTS' Stage, retailers gain direct access to the trends and insights shaping tomorrow’s business. 

Key topic 2026:

“From survival to crisis preparedness –a new growth market”  

The growing demand for survival and preparedness products is opening up new revenue potential for the retail sector. 
IWA Vision 2026 demonstrates how retailers in the hunting and shooting industry can strategically position themselves and successfully tap into this emerging trend. 

Discover the future: innovations and new ideas in the Newcomer Area 

The IWA is once again offering new exhibitors and start-ups in the industry attractive participation opportunities to present their innovative new products. Visit the Newcomer Area in the transition area between Hall 1 - 3C at IWA OutdoorClassics and be inspired by fresh ideas and creative solutions. Get to know first-time exhibitors, start-ups and young companies from all over the world. Retailers will find a wide range of products here and can gain new impressions for their business. 
A person looks through the scope of a rifle at IWA OutdoorClassics. More rifles and an exhibitor stand can be seen in the background.

Why should you visit the Newcomer Area? 

  • Innovative products: Experience the latest developments and trends first-hand.
  • Fresh perspectives: Meet ambitious companies and start-ups that bring a fresh breeze into the industry.
  • Global diversity: Get to know first-time exhibitors, start-ups and young companies from all over the world and discover new niches. 


Don't miss the chance to shape the future of the industry and discover new business opportunities. Visit the Newcomer Area and get inspired! 

Photo of the job offers in the special Job Center area at IWA OutdoorClassics.

On the hunt for a new job or an employee?


Until shortly before the start of the exhibition, exhibitors and trade visitors can upload their current vacancies or job searches, which will then be displayed in the Job Center in hall1.  

Meet potential employers or interested applicants in person on site and leave a lasting impression. As an applicant, take advantage of the variety of companies for an efficient job search and find the employer that perfectly matches your qualifications and expectations. Benefit from the numerous valuable industry contacts between exhibitors, specialists and industry experts.