02/16/2025
Articles

Hunting
Outdoor
Target Sports
Action Sport

The future is transparent: the digital product passport is changing the hunting and outdoor industry

Consumers demand more transparency about the origin and environmental impact of products. The EU will introduce the Digital Product Passport by 2030. Learn more about the challenges and opportunities.

A man holds a cell phone with a digital product passport on it. In the background is a rifle scope. — The digital Prudktpass is becoming mandatory in the EU - and offers incredible opportunities for manufacturers and retailers.