- 01/15/2026
With 23 exhibitors from 8 countries: The IWA Pavilion at SHOT Show 2026 brings together international innovation
Nuremberg / Las Vegas, January 15, 2026: The IWA Pavilion at SHOT Show in Las Vegas has long been more than just a joint stand – it is a well-established format that combines international visibility, service orientation, and industry expertise. In 2026, the Pavilion will showcase a record lineup of 23 exhibitors, including 12 German companies and 11 international participants from seven countries.
Strong Presence with Strategic Impact
With 352 m² of exhibition space in a prime location, the IWA Pavilion offers not only room for products but also for encounters, conversations, and business initiation. Its central location ensures maximum visibility and emphasizes the powerful appearance of IWA exhibitors as a united entity. In addition to Germany, companies from Italy, Spain, Bosnia & Herzegovina, Estonia, the Netherlands, Turkey, and Austria will be present next year. “The IWA Pavilion is a prime example of international trade fair cooperation. It shows how we, as organizers, support our exhibitors worldwide—with quality, service, and a strong network. The response from the industry confirms: the need for reliable platforms for international trade is greater than ever,” says Stefanie Leege, Exhibition Director of IWA OutdoorClassics. “For us, the IWA Pavilion at SHOT Show is a good opportunity to bring the anticipation for IWA in Nuremberg to its peak. SHOT Show is an exciting start to the trade fair year—but IWA OutdoorClassics remains the central industry meeting point for the international trade community. With the IWA Pavilion, we create a bridge between markets and strengthen the visibility of our exhibitors worldwide. The anticipation for Nuremberg is already tangible for many—and that is exactly what we want to convey with the Pavilion,” Leege continues.
New Faces, New Impulses: The Exhibitors 2026
Particularly pleasing is the high number of first-time exhibitors—some after previous participation in the German Pavilion. These companies are deliberately relying on the strong IWA brand and the professional framework of the joint stand. The following companies will be exhibiting at the IWA Pavilion 2026:
Steyr Arms
Schmidt & Bender
Anschütz
Double Alpha
Spohr mit STP – Sport Target Pistol
Hoernecke
Armed Guns
Zollern
Gebr. Röders mit Ramfelt Precision Guncare
Gebr. Schröder mit Original Löwe
Ballistol
Hans Wrage
L.C.M. mit OMC Wirelombardia
EEMANN
Ghost International
Ledlenser
Chrosziel
Martinez Albainox
Unis Ginex mit Pretis und Igman
Visit the IWA Pavilion at SHOT SHOW 2026 – Booth number: 11245.
About IWA OutdoorClassics
From February 26 to March 1, 2026, Nuremberg will host IWA OutdoorClassics, the leading B2B platform for the hunting and shooting sports industry. The exhibition presents a diverse selection of products: from hunting, sporting, and airsoft weapons to ammunition, optics, and knives, as well as high-quality clothing, outdoor equipment, and tactical gear. With over 120 countries represented, IWA creates a unique network for decision-makers, manufacturers, and specialist retailers. Personal discussions and targeted networking create valuable connections that will shape the market of tomorrow. IWA OutdoorClassics remains exclusively reserved for trade visitors, thus focusing on a qualified audience that is specifically looking for new business opportunities.
