As the last quarter begins, people are already looking ahead to fiscal 2025. IWA OutdoorClassics, the world’s leading exhibition for the hunting and target sports industry, will take place in Nuremberg from 27 February to 2 March 2025. Following a successful anniversary round, the trade fair is entering a new era underscored by a new brand image. The current level of exhibitor registrations and focus on trending topics are already an indicator of plenty of event highlights and new business opportunities for industry, retail and experts from the sector. As well as its brand image, the IWA OutdoorClassics is also adapting its visitor accreditation process to ensure the calibre of visitors.
Following its anniversary year in 2024, the world’s leading trade fair exhibition for the hunting and target sports industry will present itself in a fresh style. The brand claim “Eyes on Target” sets the direction for the event and its supporting programme. “At the 2024 event, we listened closely to what the industry had to say and were able to talk with a lot of companies and partners,” explains Stefanie Leege, Exhibition Director of IWA OutdoorClassics. “The message was clear: IWA OutdoorClassics continues to be the most important platform for the industry and for doing business at the international level. And that will remain the case,” adds Leege. This year, around 1,100 exhibitors – 80% of which were from abroad – showcased their products and innovations at IWA OutdoorClassics. They were joined by 40,000 trade visitors from a total of 120 countries.
To ensure that this remains the case in the future, Stefanie Leege and her team worked intensively on the positioning of IWA OutdoorClassics. The result is a sharper profile and a new brand image that will already be visible at the IWA OutdoorClassics 2025. “As a platform, IWA unites a wide range of players and industry segments, including representatives from the hunting, target sports, outdoor and action sports industries,” explains Leege. “What they all have in common is their commitment to the perfect shooting experience in the civilian environment and everything that’s needed to achieve that. And as of now, that is exactly what we are focusing on in our planning,” says Leege of the new positioning.