With Martin Linke’s digital tour, retailers, buyers, and outdoor professionals gain a clear overview of the most important product solutions at the intersection of hunting, bushcraft, and survival. The route leads to ten brands whose equipment stands out for functionality, reliability, and true field performance.
- 02/02/2026
- Articles
- IWA 2026
Martin’s Hunting & Survival Tour – Digital Route to Gear That Works in the Outdoors
The IWA OutdoorClassics 2026 once again demonstrates how closely hunting, bushcraft, and survival are connected. With “Martin’s Hunting & Survival Tour,” outdoor practitioner Martin Linke presents a digital route that highlights gear proven to perform under real field conditions. His selection is aimed at professionals who need robust, functional, and practical equipment — compactly curated and clearly structured to save time while covering the most relevant brands in the industry.
Written by Georg Loichinger
Why the digital tour is particularly worthwhile
“Martin’s Hunting & Survival Tour” combines technical expertise, outdoor experience, and a clear understanding of market needs. As a hunter, engineer, and participant of ALONE — where he survived 63 days alone in the Canadian wilderness — Martin knows exactly which equipment performs when it truly matters.
His digital route highlights:
✔ Products that perform in real outdoor conditions
✔ Brands that give retailers and professionals a clear edge
✔ Structure and clarity that save time and guide decision-making
Trade visitors benefit from an independent, practice-based selection that delivers real value for purchasing, assortment planning, and customer advice — without fixed appointments and accessible anytime.
The companies on Martin’s Hunting & Survival Route
1. Frankonia – Hall 4A-312
A central destination for everything related to hunting: wide assortment, strong expertise, and reliable solutions for beginners and professionals.
2. HIKMICRO – Hall 4A-300
Modern thermal imaging technology with high image quality and intuitive handling — essential for stand hunting, stalking, and tracking.
3. Steiner Optics – Hall 3A-216
Robust optics with excellent low-light performance — ideal for hunting and demanding outdoor applications.
4. Garmin – Hall 4-325
GPS watches, handhelds, and dog tracking systems: essential for navigation, orientation, and safety in the field.
5. C.G. Haenel – Hall 4A-315
Precise hunting and long-range weapon systems for repeatable performance at distance.
6. SIG Sauer – Hall 5-381
Platforms bridging sport, hunting, and professional use — versatile, precise, and practice-oriented.
7. Tatonka / Tasmanian Tiger – Hall 5-119
Robust backpacks and load-bearing systems built for high weight and tough outdoor conditions.
8. Hultafors – Hall 4-551
Extremely durable axes and tools — perfect for bushcraft, camp building, and hard field work.
9. Silky Europe – Hall 4-354
Precise, sharp, and reliable hand saws — essential for hunting and outdoor tasks.
10. Peltonen Knives – Hall 4-148
Functional, field-ready knives from Finland — sharp, durable, and built for long-term hard use.
Save Time Now
Make your visit as efficient as possible: “Martin’s Hunting & Survival Tour” guides you digitally to equipment that truly matters in the outdoors. Instead of moving aimlessly through multiple halls, you receive a clear, professionally curated route of brands shaping hunting, outdoor, and survival.
The tour is available at any time — ideal for preparation, on-site orientation, or follow-up after your visit — and requires no registration.
Author
Georg Loichinger
Public Relations