Many visitors next to the exhibitor stands in the exhibition hall of IWA
IWA OutdoorClassics –home of the specialist trade

4 DAYS. 365 DAYS AHEAD.

1,000+ exhibitors. 25,000+ qualified visitors. 120+ countries. 7 exhibition halls.

Make the most of four days at the exhibition to set the course for your business success. Connect with the international industry, discover product innovations before they reach the market, and compare offers directly on site. Personal exchange with manufacturers and distributors supports informed purchasing decisions and provides valuable inspiration for the further development of your product range.

Product advice on a sporting firearm at the exhibition stand; a visitor tests a showcase model.

IWA 2027: Your direct access to international product innovations

Designed for specialist retailers: Meet manufacturers and distributors from around the world and discuss products, product ranges and current market developments firsthand. Build valuable business relationships and discover new opportunities to further develop your offering.

Global markets at a glance: IWA brings together decision-makers from leading brands, manufacturers and retailers worldwide. Take advantage of direct exchange, gain insights into international markets and unlock new business opportunities for your company.

Trends & product innovations: From innovations by leading brands to promising niche products, IWA showcases today what will shape the market tomorrow. Discover new products firsthand, identify relevant trends at an early stage and secure valuable competitive advantages for the coming season.

Black graphic with green and blue color gradients and the text “IWA Xperience”

See Products in Action. Make Better Decisions. IWA XPERIENCE 2027.

Black graphic with green and blue color gradients and the text “IWA MAIN STAGE Xperience”

NEW: IWA MAIN Stage (Hall 1)

The stage for the retail trade, featuring insights on the future of commerce, business growth, new target groups, as well as digitalization and AI.

Black graphic with green and blue color gradients and the text “IWA BLADE DEMO AREA Xperience”

BLADE Demo Area (Hall 4)

Experience and compare knives and cutting tools live in action.

Black graphic with green and blue color gradients and the text “IWA RANGE SESSIONS Xperience”

NEW: IWA Range Sessions

Exclusive product experiences directly on the shooting range.

Black graphic with green and blue color gradients and the text “IWA KNIFE AWARD Xperience”

IWA Knife Award

The industry's top knife innovations in competition. Discover the products, innovations, and winners of the year.

Further highlights of the supporting program:

Admission for trade visitors

The place to be for specialist retailers and distributors

IWA is where the international industry comes together to do business. Meet manufacturers, distributors and key decision-makers, discuss products and market developments, and build valuable business relationships in a focused B2B environment.

As an event exclusively reserved for qualified trade visitors, IWA provides the ideal setting for networking, business discussions and informed purchasing decisions.

To purchase your IWA ticket, please provide proof of your industry affiliation.

  1. Retail trade, online store, and gunsmiths
  2. Wholesale trade, distributor networks, intermediate trade
  3. Buyers and category managers in retail companies and department stores
  4. Manufacturers related to hunting, shooting sports, outdoor activities, and civilian security
  5. Operators of shooting ranges, airsoft/paintball fields, and shooting facilities
  6. Security services and companies in the private security industry
  7. Suppliers and OEMs related to hunting, shooting sports, outdoor activities, and civilian security
  8. Service providers with industry relevance in tuning, repair/maintenance, sales promotion, IT, legal, finance, training, hunting schools, consulting
  9. Presidents/board members of associations (regional, national, or international)
  10. National and international authorities such as customs, judiciary, and other public institutions or specialized authority (e.g. forestry office, building authority)
  11. Educational institutions, training and research
  12. Media representatives and content creators

Please note: Persons under the age of 18 and private individuals will not be admitted. (Exception: 16–18-year-olds with a valid training contract in a relevant industry and accompanied by an adult.)

IWA OutdoorClassics is a dedicated exhibition for professionals from the target groups listed above who are commercially active in the manufacture or distribution of products and services related to hunting, shooting sports, outdoor activities, and civilian security. One of the documents listed below is sufficient, provided it clearly demonstrates both industry relevance and personal affiliation.

Admission to the exhibition grounds is only permitted with a valid IWA OutdoorClassics ticket in combination with an official photo ID (e.g. national ID card or passport).

Retail trade, wholesale and online shops, gunsmiths, distributors, buyers, manufacturers, operators of shooting facilities, as well as security services and companies in the private security sector (1–6):

  • For owners/managing directors: Business license / commercial register excerpt / purchase order / delivery confirmations (not older than 6 years) / business card
  • For employees: Employment contract / payslip / business card; confidential information may be redacted. Alternatively, a confirmation of employment containing the following details:
    • Official company letterhead or company stamp
    • Your full name and professional role
    • Signature of the employer or supervisor
  • Special requirement for operators of shooting facilities: Valid official documentation, e.g. permit to operate a shooting range (airsoft/paintball fields and shooting facilities). The name on this document must match the ticket registration. For natural persons, the full first and last name is required; for legal entities, both the organization name and the responsible individual must be clearly identifiable.

 

Suppliers and service providers (categories 7–8):

  • A personal admission letter from an exhibitor (E-code is not considered valid proof), containing the following information:
    • Official letterhead or company stamp of the exhibitor and your company website
    • Your full name and professional role
    • Description of the business relationship with the exhibitor
  • Proof of assignment (with industry relevance), such as a purchase order or delivery confirmation (not older than 6 years)

Presidents and board members of industry associations (category 9):
Excerpt from the official register, or alternatively a website that clearly indicates the person’s role and function within the organization.

National and international authorities (category 10):
Valid employee or service ID: Service ID issued by a relevant authority, or a personal admission letter from an exhibitor (see section: suppliers and service providers)

Educational institutions, teaching and research (category 11):
A personal confirmation letter from the respective institution must include the following details:

  • Your full name
  • Your professional role or training status
  • Proof of industry relevance or reason for attending
  • Official letterhead of the institution

Special note: Trainees aged 16 to 18 must be accompanied by an adult. Visitors under the age of 16 are not permitted to attend.

For media representatives and content creators (category 12):
Media representatives and content creators can apply for accreditation separately. All information regarding online accreditation is available at the following link: www.iwa.info/en/press/accreditation

Exhibitors of Enforce Tac:

1. Online registration:

  • For owners/managing directors: Trade license / commercial register excerpt / purchase order / delivery confirmations (not older than 6 years) / business card
  • For employees: Employment contract / payslip / business card; confidential information may be redacted. Alternatively, a confirmation of employment containing the following details:
    • Official company letterhead or company stamp
    • Your full name and professional role
    • Signature of the employer or supervisor
  • Exhibitor pass for Enforce Tac

2. On site:
Exhibitor pass for Enforce Tac

Prospective exhibitors who wish to visit IWA with the intention of participating in future editions can contact the IWA OutdoorClassics team directly.

Please note that attendance at the exhibition is strictly reserved for trade visitors only. IWA is a trade fair for professionals from the industry segments listed above. We therefore ask for your understanding that certain supporting documents must be provided when purchasing tickets.

Access to the event venue is only permitted with a valid IWA ticket and an official photo ID (e.g. identity card or passport).

To be admitted as a trade visitor, you must provide proof of your industry affiliation based on the documents listed above. There are two options for submitting this documentation:

1. During online registration (recommended)
Upload your proof during the online registration process in the TicketShop. The document will be reviewed in advance, giving you certainty about your admission and saving time on site.

2. On site
Bring all required documents (for each individual) with you. These will be checked by the ticketing staff. Please note: If documents are incomplete or insufficient, we will not be able to grant access due to our security policy.

  • Hunting and sports guns, ammunition, gun safety
  • Equipment and accessories for hunting and shooting sports
  • Gunsmith/tuning
  • Non-license guns and accessories
  • Optics and electronics
  • Clothing (hunting, shooting sports, outdoor, traditional fashion)
  • Outdoor equipment, camping
  • Survival and bushcraft gear
  • Airsoft, paintball, tactical games
  • Bows, crossbows, darts and accessories
  • Knives, steelware and accessories
  • Private security and self-protection equipment
  • Tactical equipment
  • Training and safety equipment
  • Equipment for shooting ranges, game fields, shooting facilities
  • Vehicles, utility and recreation
  • Products for hunting dogs and training equipment
  • Hunting ground / forestry
  • Civilian crisis preparedness
  • Fishing equipment / tackle
  • Gifts / trophies

Important notice regarding ticket processing

The IWA OutdoorClassics is a restricted-access trade fair for qualified trade visitors only. Therefore, every visitor registration is reviewed individually.

Processing may take up to ten days, particularly during periods of high demand. We recommend registering as early as possible to ensure that your documents can be reviewed in good time before the event.

Floor plan of IWA OutdoorClassics

Floor plan

Get an overview of the various topics in the exhibition halls and services at IWA OutdoorClassics. You'll find the hall overview and detailed floor plans for download here.

Discover the floor plan
Exhibition stand photographed from a bird's eye view, many visitors can be seen

Exhibitors & products at IWA OutdoorClassics

Get an overview here of the exhibitors and products you can look forward to at IWA OutdoorClassics 2027!

Discover exhibitors and products
View of the NürnbergMesse Exhibition Center

Your journey to IWA

Whether you opt for car, train or plane, find all the information you need about your journey to Exhibition Centre Nuremberg here.

Get travel information here
Photo of the Imperial Castle in Nuremberg

Welcome to Nuremberg

Make the most of your visit to IWA OutdoorClassics and discover Nuremberg, where history meets modern urban life. Explore the Old Town, visit the Imperial Castle and enjoy Franconian hospitality, local sausages, gingerbread and beer.

Explore Nuremberg

Contact for questions related to your visit

Portrait of Carl Veldman, Team VisitorService of NürnbergMesse
VisitorService
Carl Veldman and team
Regardless of whether it's tickets, registration, services at the trade fair center or the trade fair program: Are you planning your visit to the trade fair and still have questions? The VisitorService team will be happy to help you.