More than just a trade show
As you would expect from a brand that has made exhibiting at IWA part of its identity for almost its entire existence, Umarex is a big believer that in-person events offer benefits that no amount of virtual connection can match.
“For Umarex, the IWA is much more than just a trade fair – it is an important chapter in our company’s history and a highlight in our calendar every year,” continues Eyck Pflaumer.
“For decades, it has been the meeting place where we present innovations, cultivate partnerships, and shape the future together with our specialist retailers. Personal interaction is at the heart of what we do. It is always a great pleasure for us to welcome our international customers to Nuremberg and talk with them about opportunities, trends, and new ideas. At the same time, we would very much like to meet more German specialist retailers in person again – because it is this direct interaction that makes the IWA so special for us.”
Having the right assortment of products and the right focus on innovation is one thing, but being able to work closely together with industry partners around the world is something else. Something that companies such as Umarex still believe is best to do at trade shows.
Why airgun retailers should visit IWA
It goes without saying that any retailer who stocks or is thinking about stocking airguns in their store has a pretty good reason to visit IWA in 2026, with Umarex being among the headline exhibitors, but there are plenty of other reasons too.
The show will feature an improved layout, a series of information-packed talks and seminars, unrivaled networking opportunities, and some new features, including IWA Vision. But perhaps the most vital reason to visit is to strengthen the bonds that tie the industry together so we can ensure that businesses at every level of the chain are working together to protect, preserve, and prosper in the hunting and shooting industry.
Eyck Pflaumer concludes: “Like so many other sectors around the world, our industry is facing major challenges. That is precisely why it is more important than ever to maintain personal contact and to look ahead together. At IWA 2026, we intend to focus on valuable exchanges with our partners: talking openly about current issues, discussing future developments, and emerging from this period stronger together.”
“Of course, we will also use the trade fair to present our new products for 2026 – innovations that will inspire retailers and provide new impetus. But our real goal remains personal dialogue: Together with our partners, we want to create perspectives, deepen trust, and actively shape the future of our industry.”
See Umarex at booth 4A-106 at IWA OutdoorClassics 2026.
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