ÜberlebensHeld Tour Guide: How Retailers Can Unlock a New Growth Segment with Preparedness

Power outages, natural events, mobility restrictions or simply the desire for more self sufficiency: preparedness products are increasingly moving into consumer focus. Together with ÜberlebensHeld – an online retailer fully specialised in emergency preparedness – IWA OutdoorClassics offers a digital tour that shows how retailers can expand their assortment in a structured and contemporary way. The focus lies on brands delivering functional, robust and application oriented solutions.

Lighting & Energy: Products for Daily Use and Emergencies

Nitecore – Stand No.: 4-143

Nitecore covers the central field of mobile lighting and power supply. Flashlights, headlamps, power banks and chargers are essential – at home as well as in emergencies. For retailers, Nitecore forms a logical foundation in any preparedness portfolio, given the universal applications and high demand.

Transport, Modular Systems & Shelter: Backpacks and Outdoor Equipment

Tasmanian Tiger – Stand No.: 5-119

With modular backpacks, bags and pouches, Tasmanian Tiger offers a building block system that ranges from evacuation packs to vehicle setups and everyday carry. Retailers can structure their assortment across different price points and use cases.

Tatonka – Stand No.: 5-119

Tatonka’s bushcraft collection expands the preparedness segment with cooking systems, tarps and corresponding packs. The brand offers triple value: shelter, cooking and organisation from one source.

Protecting Sensitive Equipment

Nanuk – Stand No.: 3C-409

Nanuk stands for rugged protective cases designed for sensitive equipment, documents or medical supplies. In preparedness contexts, the need for shock resistant, waterproof and durable storage solutions is rising.

Tools & Cutting Equipment: Practical Functionality

Fox Knives – Stand No.: 4-666

From compact folders to outdoor knives, Fox Knives covers the whole range for everyday, outdoor and bushcraft applications. For retailers, the brand provides a straightforward entry into the category of practical core equipment.

Hultafors – Stand No.: 4-551

Axes, hatchets and woodworking tools are essential in preparedness equipment. Hultafors delivers high quality tools for splitting, preparing and processing wood – a key requirement in many self sufficiency scenarios.

Cooking & Food: Energy for On the Go and Emergencies

Esbit – Stand No.: 4-327

Esbit’s iconic solid fuel stoves and tablets make the brand a staple in preparedness. Heating water or meals without electricity or a kitchen is one of the most basic requirements.

Adventure Menu – Stand No.: 5-428

With long life meals and the PRO RATION line, Adventure Menu offers high quality nutrition for emergencies and expeditions – a segment growing in both outdoor and preparedness retail.

Personal Safety in Focus

Sabre – Stand No.: 5-332

Pepper sprays and personal safety products form a standalone category within preparedness. Sabre enables retailers to position personal security clearly and visibly alongside equipment and supplies.

IWA Vision Area: Innovation in Hygiene, Information & Emergency Medicine

Wash Innovation – Stand No.: 1-544

Portable washing and hygiene systems that operate without electricity or a water connection cover a need that is rarely visible in everyday life, but essential in off grid scenarios.

Critical Knowledge Austria – Stand No.: 1-544

Training in bleeding control, wound care and structured first aid: Critical Knowledge Austria demonstrates that preparedness is not just about products but also skills. A valuable inspiration for retailer workshops or training offers.

Sandberg – Stand No.: 1-544

Hand crank radios and complementary electronics ensure access to information and power for small devices. A strong addition to complete preparedness kits.

Conclusion: A Tour That Delivers Real Value for Retailers

The tour curated by ÜberlebensHeld clearly highlights which categories matter for a modern preparedness assortment – from lighting and power to shelter, tools, hygiene and emergency medicine. IWA OutdoorClassics shows how retailers can build a structured product range that works both in daily life and in emergency scenarios.