A cold winter morning. An interested gentleman enters a small adventure and hunting store in a side street. The room is cramped, the lighting is dim, the products seem lovelessly presented. He takes a quick look at the shelves, hesitates - and leaves the store without buying anything. A few kilometers further on, however, the modern Frankonia flagship store in Rottendorf is bustling with activity. Clear paths guide customers through the range, warm lighting accents create an inviting atmosphere, and digital features such as a shooting theater offer an experience that goes far beyond traditional shopping.
What distinguishes these two stores? Retail design, the skillful interior design in retail. But what specific measures can retailers implement to make their stores fit for the future? We look at ways in which good store design can change your store - a well-designed store is not just a sales area, but a place that brings people together and inspires them.
Retail design in retail: more than just decoration
Retail design refers to the well-thought-out design of retail spaces in which functionality and aesthetics go hand in hand. It is not just about presenting products in an appealing way, but also about creating a unique atmosphere that makes the brand experience tangible for customers.