Stop selling products!

In our detailed lecture "The Future of Retail" we will shed light on how retail must change to meet the challenges of the future. We begin with an in-depth analysis of the term "future" and discuss why retail needs new strategies in the face of changing customer needs and saturated markets. We'll look at how customer behavior has changed and why it's no longer enough to just focus on sales. Instead, retailers must learn how to leverage context and build emotional connections with customers. We discuss the mechanisms behind purchasing decisions, identify the most effective triggers and consider the role of multisensory technology in retail. Finally, we present a transformation from traditional provider to caring inspirer and present the five most important measures for a successful, resilient and sustainable business model.