On our website, we would like to use the services of third-party providers who help us improve our promotional offerings (marketing), evaluate the use of our website (performance) and adapt the website to your preferences (functionality). We need your consent for the use of these services; you can always revoke this consent. You can find information about the services and the chance to reject them under “User-defined.” You can find additional information in our Data Protection Policy.

Use #IWAshow

High performance in target sports, nature activities and protecting people

3 - 6 March 2022 // Nuremberg, Germany

5 reasons for participating in IWA OutdoorClassics

IWA OutdoorClassics reasons for participating

Are you ready to start off strong in 2022? Then be part of IWA OutdoorClassics 2022 - the industry highlight for hunting and shooting sports, outdoor equipment and civil security. Use the opportunity to present new products, network and write business. You are not convinced yet? There are even more reasons to come to Nuremberg from 3 - 6 March 2022:

1. Almost 50 Years of IWA OutdoorClassics

IWA OutdoorClassics, which began as a national product show for the retail gun trade and gunsmiths in 1974 with just under 100 exhibitors, has developed since almost 50 years into the leading international trade fair for the theme segments of Target Sports, Nature Activities and Protecting People.

2. Meet international contacts

In 2019, 61% of the visitors travelled to IWA OutdoorClassics in Nuremberg from abroad. The high amount of international participants offers you as exhibitors new opportunities to expand your global export business and improve your order situation.

3. Variety and Inspiration

The spectrum of visitors is as varied as the products on display. Gun retailers, civilian and official self-defense equipment retailers, representatives from outdoor, optics and sport shops, and buyers from the forestry industry, security agencies and the mail order trade source information at IWA OutdoorClassics. As an exhibitor you can recommend your products for regular or supplementary ranges and use the opportunity to develop new target groups.

4. High Quality Standard

Only eligible visitors from the retail trade, wholesale trade, import and export are admitted to IWA OutdoorClassics. This gives you as an exhibitor the unique opportunity to cultivate long-term contacts with key decision-makers and make your quality products known all over the world.

5. The IWA OutdoorClassics Success Story

More than 1,619 exhibitors, 45,476 visitors from 122 countries – the figures for 2019 show the importance of IWA OutdoorClassics as the leading international trade fair for hunting, shooting sports, outdoor activities and security. 97% of the exhibitors reached their most important target groups and just as many made new business connections. The success story of IWA OutdoorClassics will continue in 2022, so you too should use the opportunity to impress new customers with your products.

The perfect presence at the exhibition

How to get the most benefit from your attendance at IWA OutdoorClassics? Here you find some handy tips and suggestions for exhibitors in order to assist you with the planning of your participation.

Contact for exhibitors

Your Exhibition Team
Your Exhibition Team

contact our team


You’d like to exhibit at IWA OutdoorClassics? All the important information is available here.
Application to exhibit

Information brochure for exhibitors

This contains all the important information you need as an exhibitor.

Information brochure for exhibitors Download information brochure