Use #IWA2025 #EyesOnTarget

27 February - 2 March 2025 // Nuremberg, Germany

Reasons for participating in IWA OutdoorClassics

IWA OutdoorClassics reasons for participating

Are you ready to start off strong in 2025? Then be part of IWA OutdoorClassics 2025 - the world's leading exhibition for the hunting and target sports industry. Use the opportunity to present new products, network and write business. You are not convinced yet? There are even more reasons to come to Nuremberg from 27 February - 2 March 2025:

1. 50 Years of IWA OutdoorClassics

IWA OutdoorClassics, which began as a national product show for the retail gun trade and gunsmiths in 1974 with just under 100 exhibitors, has developed since 50 years into the world's leading exhibition for the hunting and target sports industry.

2. Meet international contacts

In 2023, about 61% of the visitors travelled to IWA OutdoorClassics in Nuremberg from abroad. The high amount of international participants offers you as exhibitors new opportunities to expand your international export business and improve your order situation.

3. Variety and Inspiration

The spectrum of visitors is as varied as the products on display. Gun retailers, civilian and official self-defense equipment retailers, representatives from outdoor, optics and sport shops, and buyers from the forestry industry, security agencies and the mail order trade source information at IWA OutdoorClassics. As an exhibitor you can recommend your products for regular or supplementary ranges and use the opportunity to develop new target groups.

4. High Quality Standard

Only eligible visitors from the retail trade, wholesale trade, import and export are admitted to IWA OutdoorClassics. This gives you as an exhibitor the unique opportunity to cultivate long-term contacts with key decision-makers and make your quality products known all over the world.

The perfect presence at the exhibition

How to get the most benefit from your attendance at IWA OutdoorClassics? Here you find some handy tips and suggestions for exhibitors in order to assist you with the planning of your participation.

This was the IWA OutdoorClassics 2024:

Closing report IWA 2024 aftermovie Photos

Contact for exhibitors


You’d like to exhibit at IWA OutdoorClassics? All the important information is available here.
Application to exhibit

New distribution channels for outdoor brands!

Learn about all the benefits and find out about the opportunities for your business!

Preview of the PDF about outdoor prospects GEAR UP FOR NEW PROSPECTS Download PDF

Show report 2024

Assure yourself of the success of the exhibition!

Show report 2024 Download show report