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High performance in target sports, nature activities and protecting people

3 - 6 March 2022 // Nuremberg, Germany

5 reasons for participating in IWA OutdoorClassics

IWA OutdoorClassics reasons for participating

Are you ready to start off strong in 2022? Then be part of IWA OutdoorClassics 2022 - the industry highlight for hunting and shooting sports, outdoor equipment and civil security. Use the opportunity to present new products, network and write business. You are not convinced yet? There are even more reasons to come to Nuremberg from 3 - 6 March 2022:

1. More then 45 Years of IWA OutdoorClassics

IWA OutdoorClassics, which began as a national product show for the retail gun trade and gunsmiths in 1974 with just under 100 exhibitors, has developed over the last 45 years into the world-leading trade fair for the theme segments of Target Sports, Nature Activities and Protecting People.

2. The Language is international here

In 2019, 61% of the visitors travel to IWA OutdoorClassics in Nuremberg from abroad. So you as exhibitor have new opportunities to expand your global export business and improve your order situation.

3. Variety and Inspiration

The spectrum of visitors is as varied as the products on display. Gun retailers, civilian and official self-defense equipment retailers, representatives from outdoor, optics and sport shops, and buyers from the forestry industry, security agencies and the mail order trade source information at IWA OutdoorClassics. As an exhibitor you can recommend your products for regular or supplementary ranges and use the opportunity to develop new target groups.

4. High Quality Standard

Only eligible visitors from the retail trade, wholesale trade, import and export are admitted to IWA OutdoorClassics. This gives you as an exhibitor the unique opportunity to cultivate long-term contacts with key decision-makers and make your quality products known all over the world.

5. The IWA OutdoorClassics Success Story

More than 1,619 exhibitors, 45,476 visitors from more than 122 countries – the figures for 2019 show the importance of IWA OutdoorClassics as world-leading trade fair. 97% of the exhibitors reached their most important target groups and just as many made new business connections. The success story of IWA OutdoorClassics will continue in 2021, so you too should use the opportunity to impress new customers with your products.

The perfect presence at the exhibition

How to get the most benefit from your attendance at IWA OutdoorClassics. Some handy tips and suggestions for exhibitors to help you to plan your attendance properly before you start.

Contact for exhibitors

Your Exhibition Team
Your Exhibition Team

contact our team


You’d like to exhibit at IWA OutdoorClassics? All the important information is available here.
Application to exhibit