Use #IWA2025 #EyesOnTarget

27 February - 2 March 2025 // Nuremberg, Germany

Visit the IWA OutdoorClassics 2025

IWA OutdoorClassics reasons for visiting

You are interested in the latest developments from the world of hunting guns, shooting sports, outdoor and security and would like to establish new contacts? Then you are in the right place at IWA OutdoorClassics! And there are even more reasons for coming to Nuremberg from 27 February - 2 March 2025:

1. Unrivalled Variety of Products

Every year the magazines for sports shooters, hunters and outdoor enthusiasts report in detail on the new products presented at IWA OutdoorClassics. So their target group is excellently informed. A visit to the exhibition is also guaranteed to bring your range and your knowledge of the latest trends up to date. Meet exhibitors from the theme worlds of Target Sports, Nature Activitites, Protecting People, Airsoft and Knives.

2. Give your everyday Business a Boost

Make your sales more independent of the weather. At IWA OutdoorClassics you’ll find lots of ideas for general ranges, quick sellers and counter products to boost your sales the whole year round. Incidentally, many brand manufacturers prepare POS measures, campaign packages and innovative forms of product presentation exclusively for visitors from the trade. After a visit to IWA OutdoorClassics you’re guaranteed to keep just ahead of the competition.

3. Live Experience beats virtual World

Digital platforms, live streaming & co. mean your target group is excellently informed about new products, product advantages and trends. After a visit to IWA OutdoorClassics you as a trader have a definite advantage over the virtual world. You not only get to know the products of all the well-known suppliers, but can handle them, try them out and compare them on the spot.

4. Ready for new Target Groups?

How do you get customers interested in leisure activities like outdoor activities, hunting and shooting sports, which are often still dominated by men? Which trend themes can you use to reach young people? Which brands of outdoor clothing also appeal to fashionistas and urbane trend-setters? Which classic outdoor activities follow long-term developments and are therefore less dependent on the economic situation and fashion trends? With ideas from IWA OutdoorClassics you can tailor your product range exactly to the needs of your high-spending and loyal groups of customers.

This was the IWA OutdoorClassics 2024:

Closing report IWA 2024 aftermovie Photos

Contact for visitors

Carl Veldman / Team VisitorService

Order ticket

You have decided to attend the IWA OutdoorClassics? Get your tickets at the