Exhibition guide of IWA OutdoorClassics 2024
You can find our special shows and other highlights at a glance on our highlight page.
Programme of IWA OutdoorClassics 2024
Daily overview Saturday 02 March 2024
XPERIENCE
More #Xperience than ever before! Look forward to new exclusive formats at IWA OutdoorClassics 2024. Visit the SHOOTING EXPERTS' Stage, the OPTICS Testing Area, the BLADE Demo Area and the AIRSOFT Shooting Range and look forward to many more highlights from February 29 - March 3, 2024 in Nuremberg!
Airsoft/paintball growth market - current issues for specialist retailers
Speakers:
Christoph Hoffmann - Massive Entertainment GmbH // Moritz Laudan - VDB Verband Deutscher Büchsenmacher und Waffenfachhändler e.V. // Ingo Meinhard - VDB Verband Deutscher Büchsenmacher und Waffenfachhändler e.V.
Location: SHOOTING EXPERTS' Stage | Hall 1, Stand 1-637
Airsoft and paintball - two market segments that many specialist gun dealers don't even have on their radar. Which regulations apply? In this presentation, the speakers will show how the trade and the community are affected by this in various ways.
NWR gun book - Will the register be smart?
Speakers:
Torsten Krämer - Pro Image // Anna Müller - VDB Verband Deutscher Büchsenmacher und Waffenfachhändler e.V.
Location: SHOOTING EXPERTS' Stage | Hall 1, Stand 1-637
Practical, efficient and functional - with the NWR gun book you finally have everything in view! Whether it's current inventory management, entries in the gun books or your customer contacts. Thanks to many additional functions, you can even complete some reports with just two clicks! Save valuable time with all relevant processes and reports and never miss a deadline again.
Stop selling products!
Speakers:
Frank Rehme - gmvteam GmbH
Location: SHOOTING EXPERTS' Stage | Hall 1, Stand 1-637
Discover the future of retail in this lecture: Question what “future” actually means and why retail needs new rules of the game. Find out why pure selling is not enough and how contexts have an impact. How does the change from provider to caring inspirer work and present the top 5 measures for a successful business model.
Do you speak gun?
Speakers:
Niels Heinrich - Fachliche Leitstelle Nationales Waffenregister
Location: SHOOTING EXPERTS' Stage | Hall 1, Stand 1-637
Weapons law and weapons technology terms explained correctly and entertainingly. Is a double-barrel shotgun actually a self-loading weapon? Why is it called a over-and-under shotgun and not a over-and-under shotgun? What are breech-loading rifles, rangers, compacts and garden shotguns - and why are there neither air guns nor single-shot repeating rifles?
Social media as a marketing tool: Best practice examples by Amelie Eichinger-Noll (Amy9x19) and Georg Loichinger
Speakers:
Amelie Eichinger-Noll - HESA by Amy9x19 // Georg Loichinger - NürnbergMesse GmbH
Location: SHOOTING EXPERTS' Stage | Hall 1, Stand 1-637
In this talk, Amelie Eichinger-Noll & Georg Loichinger share insights into self-marketing and social media work. From the beginnings of their social media journey to Amy's successful gun training marketing, learnings, risks and the importance of community and content marketing will be discussed in a compact format.
Lead-free hunting rifle ammunition - retail advice and service
Speakers:
Jens Tigges - Outdoor Marketing International GmbH
Location: SHOOTING EXPERTS' Stage | Hall 1, Stand 1-637
In the presentation, Jens Tigges will explain what has changed for hunters as a result of lead-free bullets in hunting rifle ammunition, how retailers can advise customers accordingly and what gunsmiths should take into account when loading and reshooting. After the presentation, the audience will also have the opportunity to ask questions.
Weapons law responsibilities of the BKA
Speakers:
Martin Mittelstädt - Bundeskriminalamt, SO13 -Waffenrecht-
Location: SHOOTING EXPERTS' Stage | Hall 1, Stand 1-637
Brief Overview of IWA Knife Award Winner 2023 und Participants 2024
Speakers:
Christoph Daim
Location: BLADE Demo Area | Hall 5, Stand 5-300
650 years “made in Solingen” in international context
Speakers:
Dr. Sixt Wetzler - Deutsches Klingenmuseum Solingen / German Blade Museum Solingen
Location: BLADE Demo Area | Hall 5, Stand 5-300
Presentation of new products: Knife 2024
Speakers:
Claudia Maserin - MASERIN
Location: BLADE Demo Area | Hall 5, Stand 5-300
Will it Cut? – The importance of blade geometry.
Speakers:
Richard O'Neill-Roe - Tactical Reviews
Location: BLADE Demo Area | Hall 5, Stand 5-300
German Knifemakers Guild - between art and craft. The DMG introduces itself in dialogue.
Speakers:
Stefan Steigerwald - DMG // Christoph Daim
Location: BLADE Demo Area | Hall 5, Stand 5-300
Meet & Greet Knife Designer
Speakers:
Jesper Voxnaes // Alex Kremer // Ostap Hel // Grzegorz Grabarski // Steven Kempa // Toni Tietzel
Location: BLADE Demo Area | Hall 5, Stand 5-300
True to the motto “Meet your favorite knife designer!”, you can personally exchange ideas with selected trade fair designers every day (except Sundays) and get inspiration about the current trends in the industry.
Brief overview of all finalists for the IWA Knife Award 2024
Speakers:
Christoph Daim
Location: BLADE Demo Area | Hall 5, Stand 5-300
Panel discussion: Has the classic knife shop had lost its significance?
Speakers:
Carsten Zulauf - Jagdservice Franken // Maxi Hänsch // Jörg Urbainczyk
Location: BLADE Demo Area | Hall 5, Stand 5-300
Impress at festive occasions! Professional sabrage (Presentation)
Speakers:
Alexander Stauß
Location: BLADE Demo Area | Hall 5, Stand 5-300
The (champagne) sabrage is a French tradition that goes back to the Napoleonic cavalry and the Russian Tsar's court. Napoleon used to decapitate a bottle with his sabre after winning a battle.
At the gala receptions at the Russian Tsar's court, the officers also used to decapitate the champagne bottles with their sabres in a spectacular and impressive gesture.
Award ceremony IWA Knife Award 2024
Location: BLADE Demo Area | Hall 5, Stand 5-300
The IWA Knife Award will be presented by the international jury in the categories "Innovation" and "Classic". This time, visitors will choose their favorite from the special category "THE knife from 50 years". Another IWA anniversary factor is the demonstration "How to properly decapitate a bottle with a sword", fittingly before the award ceremony.
AIRSOFT Shooting Parkour by Airsoft Helden
In the AIRSOFT Shooting parkour in hall 2, booth 2-500 & 2-504, airsoft fans can immerse themselves in the world of action and tactics, the gateway to the fascinating world of airsoft adventures. A new airsoft parkour is presented by Airsoft Helden, the professional organizer for airsoft events.
Meet & Greet Airsoft Helden
Location: AIRSOFT Shooting Parkour by Airsoft Helden | Hall 2, Stand 2-500 & 2-504