IWA OutdoorClassics – World's Leading Trade Fair

50 Years of the IWA OutdoorClassics Success Story in Nuremberg

The national product show for the retail gun trade and gunsmiths opened its doors in Nuremberg for the first time in 1974 with just under 100 exhibitors. The international name IWA OutdoorClassics is due to the rapidly increased importance beyond the borders of Germany and the multi-theme range of products, which covers the spectrum between traditional craftsmanship and innovative ideas for outdoor equipment, functional clothing, hunting sports and shooting sports.

This year, IWA OutdoorClassics presents a more attractive, more colourful and more comprehensive event that is a must for trade and industry.

The Key Figures for IWA OutdoorClassics 2023

Over five decades IWA OutdoorClassics has developed into the worlds leading exhibition for the hunting and target sports industry. About 61 % of the 34,000 trade visitors in 2023 came to Nuremberg from 119 countries outside Germany and about 82% of the altogether 1,100 exhibitors too. IWA OutdoorClassics offers an unparalleled international spectrum of products.

• 96 % of the exhibitors reached their most important target groups
• 96 % of the exhibitors established new business relations
• 90 % of exhibitors show interest in taking part in IWA OutdoorClassics again in the future.
• 86 % of the visitors are involved in purchasing decisions in their company.

Together with Enforce Tac

This specialist exhibition for security equipment and products developed exclusively for the needs of official agencies offers security experts from the police, judiciary, frontier protection, customs, military police and armed forces is the perfect opportunity to update in detail on the latest developments in security technology and equipment in advance of IWA OutdoorClassics.