Outdoor and hunting culture: How TV and social media are transforming them – and the opportunities this creates for brands and retail.
From niche to mainstream: Outdoor and hunting culture in the age of modern media. -How TV and social media formats shape the scene - and the opportunities they create for retail.
When & Where
Details
Format:
Talk
Language:
German
Session description
Outdoor and hunting culture has evolved from a niche into a mainstream movement. This talk explores how TV formats and social media shape perception, reach, and audiences. Using real-world examples, it highlights opportunities for brands and retailers – from storytelling and community building to new marketing, sales, and partnership models.
Speaker
Martin Linke
Survival expert (e.g., ALONE in wintery Canada), hunter, and speaker
Martin Linke
Amelie Eichinger-Noll
CEO EICHENWERK / Shooting trainer