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Beyond Metrics: How VIKTØS & Topple Built Innovation Through Partnership

How VIKTØS & Topple, the largest firearms-friendly ad platform, prioritized relationships over metrics to innovate & drive sales.

When & Where

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Sat, 03/01/2025, 11:00 - 11:30

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SHOOTING EXPERTS' Stage | Hall 1 Stand 1-637

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Details

  • Format:

    Lecture

  • Language:

    English

Session description

Join Perry Latuharhary, Marketing Director at VIKTOS, and Brian Aitken, CEO of Topple, as they discuss how their trust-driven partnership fuels advertising strategies that delivered 3,000+ sales. Learn how VIKTOS leverages Topple’s exclusive programmatic access to GunBroker, ShootingUK, and Jager, plus first-bidding priority on AR15, to reach the right audience, build awareness, and drive revenue.

Speaker

Portrait of Brian Aitken
Brian Aitken
Founder & CEO
Portrait of Perry Latuharhary
Perry Latuharhary
Marketing Director