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Beyond reduction and marginalization – The role of women in the shooting industry and the responsibilities of dealers, manufacturers, and instructors. Insights and visions from two female industry insiders.

National team shooter Samantha Wendel and coach Amelie Eichinger-Noll shed light on the role of women in shooting sports and the responsibility of influencers, retailers and manufacturers.

When & Where

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Thu, 02/27/2025, 14:00 - 14:30

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SHOOTING EXPERTS' Stage | Hall 1 Stand 1-637

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Details

  • Format:

    Lecture

  • Language:

    German

Session description

National team shooter Samantha Wendel and shooting coach Amelie Eichinger-Noll shed light on the role of women in shooting sports and discuss topics such as female needs when buying firearms, the responsibility of authentic influencers, retailers and manufacturers. The presentation will show why women should not be underestimated as a key target group in the firearms industry and how sustainable change can be created.

Speaker

Portrait of Amelie Eichinger-Noll
Amelie Eichinger-Noll
CEO EICHENWERK / Shooting trainer
Portrait of Samantha Wendel
Samantha Wendel
IPSC national team shooter and employee in the wholesale trade