Beyond reduction and marginalization – The role of women in the shooting industry and the responsibilities of dealers, manufacturers, and instructors. Insights and visions from two female industry insiders.
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Past
  • Event: IWA OutdoorClassics 2025
  • Stream: SHOOTING EXPERTS' Stage

Beyond reduction and marginalization – The role of women in the shooting industry and the responsibilities of dealers, manufacturers, and instructors. Insights and visions from two female industry insiders.

National team shooter Samantha Wendel and coach Amelie Eichinger-Noll shed light on the role of women in shooting sports and the responsibility of influencers, retailers and manufacturers.

Description

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Speaker

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When & Where

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Thu, 27.02.2025, 14:00 – 14:30

place

SHOOTING EXPERTS' Stage | Hall 1 Stand 1-637

Details

Format: Lecture

Language: German

Description

National team shooter Samantha Wendel and shooting coach Amelie Eichinger-Noll shed light on the role of women in shooting sports and discuss topics such as female needs when buying firearms, the responsibility of authentic influencers, retailers and manufacturers. The presentation will show why women should not be underestimated as a key target group in the firearms industry and how sustainable change can be created. ... read more

Speaker

Portrait of Amelie Eichinger-Noll

Amelie Eichinger-Noll

CEO EICHENWERK / Shooting trainer

EICHENWERK e.U.
Portrait of Samantha Wendel

Samantha Wendel

IPSC national team shooter and employee in the wholesale trade

Jagd&Sport