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The public relations of the hunting scene and its impact on the industry

Opportunities & risks of public representation of hunting: Scientific insights on its perception & practical example for authentic PR.

When & Where

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Fri, 02/28/2025, 13:30 - 14:00

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SHOOTING EXPERTS' Stage | Hall 1 Stand 1-637

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Details

  • Format:

    Lecture

  • Language:

    German

Session description

The lecture highlights the impact of hunting representation in social networks, focusing on trophy images. It analyzes how such content influences young non-hunters and affects the public image of hunting. Scientific insights and cross-media practical examples illustrate how credible and successful public relations can align with societal values.

Speaker

Portrait of Christine Fischer
Christine Fischer
Founder
Portrait of Markus Sämmer
Markus Sämmer
Founder