Sales expectations 2024/25 - From the luxury segment of knives to the materials trade, taking special editions into account.
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  • Event: IWA OutdoorClassics 2025
  • Stream: BLADE Demo Area

Sales expectations 2024/25 - From the luxury segment of knives to the materials trade, taking special editions into account.

This business talk will focus in particular on the growing importance of special editions that appeal to both collectors and discerning buyers. The study takes into account market changes, consumer preferences and innovative designs.

Description

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Speaker

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When & Where

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Fri, 28.02.2025, 12:30 – 13:00

place

BLADE Demo Area | Hall 5 Stand 5-100

Details

Format: Lecture

Language: German

Description

The sales expectations for 2024/25 provide a comprehensive analysis of current trends in the luxury knife segment and materials trade. Special editions, which appeal to both collectors and discerning buyers, are highlighted as increasingly significant. The study considers market changes, consumer preferences, and innovative designs that could impact sales in these areas. ... read more

Speaker

Porträt Yannick Dorn

Yannick Dorn

Marketing-Manager

PUMA-Werk Solingen
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Stefan Steigerwald

Vice Chairman

Deutsche Messermacher Gilde