EYES ON TARGET
IWA OutdoorClassics 2026
Date:
26 February - 1 March 2026
Location:
Nuremberg, Germany
Opening times:
Thursday to Saturday, 09:00 - 18:00
Sunday, 09:00 - 16:00
Perfect.
Successful.
On target.
As the most relevant B2B platform, the IWA OutdoorClassics offers you the perfect environment to exchange ideas with the specialised trade every year. Talk about current challenges and market developments and gain the most important insights for your strategic goals.
The IWA OutdoorClassics is...
- Perfect. At IWA OutdoorClassics, your products and ranges will reach the target group: Talk to specialist retailers in a discreet atmosphere about sensitive business issues, current challenges and market developments while gaining important insights for your strategic goals. IWA OutdoorClassics is the meeting place for international key players and top decision-makers in your industry. Its clear focus on 100% business, networking and business deals which makes IWA OutdoorClassics the most relevant B2B trade fair for your company. Your place to be!
- Successful. Over the four-day event, make the most of the opportunity to introduce yourself effectively to potential customers or business partners and exchange ideas. Face-to-face product presentations and conversations prepare the ground for sealing future business deals.
- Eyes on Target. Join the conversation with participants from around the world and build your network. Last year, around 30,000 trade visitors from 126 countries turned the IWA in Nuremberg into an international marketplace for the sector.
Our product segments
18
Numbers of IWA OutdoorClassics 2025
Around 30,000 Trade Visitors
Qualified trade visitors from 126 countries.
1,083 Exhibitors
From 52 countries.
95% Target Group Accuracy
Exhibitors reached their most important target groups.
Are you interested in more facts and figures about IWA OutdoorClassics 2025? We will be happy to provide you with the full show report for download.
Voices of the industry:
"The most important thing for me as the sales responsible for all of Europe is being able to meet with all the important European and international distributors. Almost all of them were here – it is a great chance to meet them all within a few days. It’s the most important show in Europe."
"The most important thing for us in the show is to meet with existing customers and also to try and gain some new customers, and I would say that in general the quality of the customers here at IWA is way better than at some other show that I have done."
"We actually hadn’t exhibited here since before the pandemic, so this is our first time back after a few years, but to be honest, it has been absolutely fantastic. We have been dealing with a number of existing customers while we have been here, touching base with them and building relationships, but there has also been an influx of interest from potential new customers."
"IWA OutdoorClassics has consistently proven to be a highly productive and well-organized event, reinforcing its importance as a key international trade show for our industry. The quality of attendees is always strong, with meaningful discussions taking place across the show floor. Gun Trade World has received fantastic feedback year after year, and it is always great to connect with so many industry professionals who are passionate about growing their businesses. The event continues to be an essential platform for networking, innovation, and business development within the global gun trade."
Price overview*
Rental price in exhibition halls per m² (minimum stand rental 2.520 EURO)
- EUR 210/m² In-line stand (1 side open)
- EUR 236/m² Corner stand (2 sides open)
- EUR 250/m² Peninsula stand (3 sides open)
- EUR 261/m² Island stand (4 sides open)
Additional obligatory costs
- AUMA (Association of the German Trade Fair Industry): EUR 0.60/m²
- Disposal service during set-up and dismantling as well as during the entire duration of the fair: EUR 5,95/m²
- Marketing services for direct exhibitors: EUR 725
*All prices are net prices
