The gold standard for your business - 50 years of IWA OutdoorClassics in Nuremberg

Golden anniversary: From 29 February to 3 March 2024, join us as we celebrate 50 years of the world’s leading exhibition for the hunting and target sports industry and set trends for the future. Whether your business is in hunting, sporting and airsoft firearms, professional outdoor equipment and clothing, or personal security needs – get your products and solutions the attention they deserve in a modern ambience at the heart of Europe. Supercharge your worldwide business and benefit from the extensive media coverage.
Become an exhibitor now!

Your No. 1 event for...

International networking

International networking

Join the conversation with participants from around the world and build your network. Last year, 34,000 trade visitors from 119 countries turned the IWA in Nuremberg into an international marketplace for the sector.

Strategic aspects

Strategic aspects

Talk to specialist retailers in a discreet atmosphere about sensitive business issues, current challenges and market developments while gaining important insights for your strategic goals. As the most important B2B platform for the sector, the IWA OutdoorClassics offers you the perfect environment for this purpose.

Successful business

Successful business

Over the four-day event, make the most of the opportunity to introduce yourself effectively to potential customers or business partners and exchange ideas. Faceto- face product presentations and conversations prepare the ground for sealing future business deals.



New distribution channels for outdoor brands

Your company is at home in the outdoor segment and you are looking for new market opportunities for your company? We have summarized all the aspects for you why you should therefore become an exhibitor at IWA OutdoorClassics!
Learn more now!

A resounding success for all participants

Over the four-day event, 1,100 exhibitors and 34,000 trade visitors from around the world held profitable discussions in an inspiring atmosphere. The metrics reflect the success of the IWA OutdoorClassics 2023 and its positive impact on the entire industry. Personal exchanges were crucial to achieving this outcome.

Secure your stand for the IWA OutdoorClassics 2024!
Book your stand now!

Essential information for exhibitors at the IWA OutdoorClassics

We look forward to welcoming you to the event!

If you have any questions or you would like to receive a specific stand quotation, please give us a call!

Stefanie Leege & Nicole Schrade
T +49 9 11 86 06-82 27
Send an e-mail.

Contact IWA OutdoorClassics

Or contact our international representatives.
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Overview of the international representatives

World map