This was IWA OutdoorClassics 2025
Summary Clips of IWA OutdoorClassics 2025
Numbers of IWA OutdoorClassics 2025
Around 30,000 Visitors
Qualified trade visitors from 126 countries.
1,083 Exhibitors
From 52 countries.
95% Target Group Accuracy
Exhibitors reached their most important target groups.
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Voices of the industry
"The show has really been amazing, we have made really good contacts with German retailers and also international retailers. We have met with old friends and made a lot of new friends too, and I feel like I really I got in touch with a lot of people and the right people – it’s been a blast."
"The show has been fantastic, and I feel that attendance has been better than last year, but more importantly the mindset has been really good. The dealers and distributors that we have been meeting with have been very happy to be here, it seems like the economy across different parts of the globe is improving."
"This year’s show has been going very well for us. It’s always very interesting to meet different people in the industry and find out what is going on – this show is actually a very good place to get ‘ears on the ground’. It helps us find out what we’re doing well and what we can improve on and also get a better relationship with people we might not know so well. It makes a big difference for a company like us – meeting people is much better than only having a relationship over email."
"IWA Outdoor Classics is the best organized fair in the firearms industry – it always maintains a high standard, ensuring that attendees will find something interesting and intriguing. I have been coming back here every year for 25 years with pleasure. The entire event is exemplary, setting a benchmark for other exhibitions in terms of organization and attendee experience. From the variety of exhibits to the seamless logistics, every aspect is thoughtfully planned."
Impressions of IWA OutdoorClassics
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