Upswing: Bushcraft & Survival - from a derided leisure activity to a long-running favorite in the outdoor industry

For some years now, people of all ages and professions have been showing an interest in a new sales segment that is causing the outdoor trade to boom: Bushcraft and survival. What started out as a niche topic has now become an independent sector with great potential. 

But what is the definition of this leisure activity? Everyone knows about survival training, but what exactly is bushcraft, which arrived at the same time as the survival boom? In this talk, the experienced wilderness trainer and media producer talks about her love of nature, shares her insights and explains the terms survival and bushcraft and their development potential in detail.

Since 2020, the trend towards outdoor activities has taken on a new dimension. This applies to all age groups and the various sub-markets. Social media plays a major role here! Retailers now also need to take advantage of this. 

In this presentation you can expect a well-founded insight into bushcraft, survival strategies, primitive outdoor life, equipment, wild cuisine, legal aspects and much more. 

So let's go into the wilderness!