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Programme of IWA OutdoorClassics 2024
The success factors in the knife industry for internationally successful brands
How important are product novelties and material innovations in the knife market? What role does collaboration with knife makers and designers play? In this interview, Managing Director Hendrik Hiepass-Aryus explains how the PUMA brand has held its own on the international market for no less than 225 years.
--- Date: 29.02.2024 Time: 15:30 - 16:00 Location: BLADE Demo Area | Hall 5, Stand 5-300