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29 February - 3 March 2024 // Nuremberg, Germany

Exhibition guide of IWA OutdoorClassics 2024

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Programme of IWA OutdoorClassics 2024

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BLADE Demo Area

The success factors in the knife industry for internationally successful brands Vortragssprache Englisch

How important are product novelties and material innovations in the knife market? What role does collaboration with knife makers and designers play? In this interview, Managing Director Hendrik Hiepass-Aryus explains how the PUMA brand has held its own on the international market for no less than 225 years.

--- Date: 29.02.2024 Time: 15:30 - 16:00 Location: BLADE Demo Area | Hall 5, Stand 5-300



Hendrik Hiepass-Aryus

Managing Director / PUMA IP Solingen Messermanufaktur


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