Merging two target groups

The hunting and outdoor sectors have many parallels and also share target groups. Nevertheless, not all outdoor brands are able to make friends with the hunting sector, as the fear of a loss of image or negative effects is too great. However, the new desire of young people, often women, to hunt and positive public relations work by the hunting community are gradually dissolving these supposed "dangers" - and thus releasing new potential. And this is exactly what Susa Schreiner, editor-in-chief of SAZsport, and her guests will be talking about in this panel discussion.