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29 February - 3 March 2024 // Nuremberg, Germany

Exhibition guide of IWA OutdoorClassics 2024

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Programme of IWA OutdoorClassics 2024

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OPTICS Testing Area / Outdoor

Merging two target groups Vortragssprache Deutsch

The hunting and outdoor sectors have many parallels and also share target groups. Nevertheless, not all outdoor brands are able to make friends with the hunting sector, as the fear of a loss of image or negative effects is too great. However, the new desire of young people, often women, to hunt and positive public relations work by the hunting community are gradually dissolving these supposed "dangers" - and thus releasing new potential. And this is exactly what Susa Schreiner, editor-in-chief of SAZsport, and her guests will be talking about in this panel discussion.

--- Date: 29.02.2024 Time: 14:30 - 15:30 Location: OPTICS Testing Area / Outdoor | Hall 4, Stand 4-237 & 4-343

Presented by:



 Susa Schreiner

Susa Schreiner

Editor in chief / SAZsport

 Christine Fischer

Christine Fischer

Academic gamekeeper / HIRSCH&CO

 Georg Loichinger

Georg Loichinger

Manager Marketing / NürnbergMesse GmbH


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