The company GPO was founded in 2015 by former executives and specialists from the optics industry with the aim of offering nature-loving customers particularly high-quality optics with a significant increase in features at an extremely fair price-performance ratio. This is made possible by particularly lean as well as flexible and efficient corporate structures and processes.
The group now has a double-digit workforce and is growing at an average annual rate of over 20%. The main business segments are hunting, nature observation, golf, law enforcement as well as OEM. GPO products are already represented in over 40 countries, mostly under the GPO brand, but also often under the brands of OEM partners.
The group headquarter is located in Germany in the south of Munich (Inning a. Ammersee). All central functions such as research & development, product management, engineering & design, quality management, marketing & sales, administration and logistics are also located here.
Each new product starts at the headquarters in Germany with the specification, the development including the optical design as well as the construction. Key components such as the fiber reticle or the electronics are developed and manufactured entirely in Germany. Software and menu navigation (e.g. Rangeguide, Rangetracker) are also specified and programmed here, taking into consideration the aspects of intuitive user guidance. GPO emphasizes a high-quality, modern and ergonomic design as well as selected materials (e.g. engraved and coloured decorative rings or control elements, rubber-armoured eyecups made of aluminium or the magnesium bridges of the binoculars with soft-touch coating). Important tools, such as those for magnesium die-casting or rubber injection molding, are developed and owned by GPO.
Therefore, all GPO products run under the label "Designed & Engineered in Germany" and have a 10-year warranty.