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IWA VISION 

Where the future of trade begins  

At IWA Vision, innovation meets opportunity. This is the central hub for emerging talent, fresh market potential, and forward-thinking ideas. With the TALENT Program, the Newcomer Area, and future-focused topics on the IWA EXPERTS' Stage, retailers gain direct access to the trends and insights shaping tomorrow’s business. 

Key topic 2026:

“From survival to crisis preparedness –a new growth market”  

The growing demand for survival and preparedness products is opening up new revenue potential for the retail sector. 
IWA Vision 2026 demonstrates how retailers in the hunting and shooting industry can strategically position themselves and successfully tap into this emerging trend. 

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