5 reasons for participating in IWA OutdoorClassics

1. More then 40 Years of IWA OutdoorClassics

IWA OutdoorClassics, which began as a national product show for the retail gun trade and gunsmiths in 1974 with just under 100 exhibitors, has developed over the last 40 years into the world-leading trade fair for the theme segments of Target Sports, Nature Activities and Protecting People.

2. The Language is international here

61% of the visitors travel to IWA OutdoorClassics in Nuremberg from abroad. So you as exhibitor have new opportunities to expand your global export business every year and make yourself more independent of economic fluctuations.

3. Variety and Inspiration

The spectrum of visitors is as varied as the products on display. Gun retailers, civilian and official self-defense equipment retailers, representatives from outdoor, optics and sport shops, and buyers from the forestry industry, security agencies and the mail order trade source information at IWA OutdoorClassics. As an exhibitor you can recommend your products for regular or supplementary ranges and use the opportunity to develop new target groups.

4. High Quality Standard

Only eligible visitors from the retail trade, wholesale trade, import and export are admitted to IWA OutdoorClassics. This gives you as an exhibitor the unique opportunity to cultivate long-term contacts with key decision-makers and make your quality products known all over the world.

5. The IWA OutdoorClassics Success Story

More than 1,619 exhibitors, 45,476 visitors from more than 122 countries – the figures for 2019 show the importance of IWA OutdoorClassics as world-leading trade fair. 97% of the exhibitors reached their most important target groups, 97% of the exhibitors made new business connections. The success story of IWA OutdoorClassics will continue in 2020, so you too should use the opportunity to impress new customers with your products.

The perfect presence at the exhibition

How to get the most benefit from your attendance at IWA OutdoorClassics. Some handy tips and suggestions for exhibitors to help you to plan your attendance properly before you start.