Use #IWA2023 #EyesOnTarget

29 February - 3 March 2024 // Nuremberg, Germany

IWA OutdoorClassics Newsroom

Green light for IWA 2021 – preparations on target

All eyes are on the future and so far, more than 900 companies have already signed up to participate. The sector will gather in Exhibition Centre Nuremberg from 12 to 15 March 2021. A detailed hygiene concept offers exhibitors and visitors a safe and successful trade fair attendance.

“From 1 September 2020, it will be admissible for trade fairs and congresses to be held in Bavaria. The basis for this development is the Bavarian government’s hygiene concept. The implementation of this concept will provide the underlying conditions to host a safe IWA OutdoorClassics 2021 here in Nuremberg,” says Petra Wolf from the NürnbergMesse management board. She continues: “NürnbergMesse is well prepared. Stricter hygiene standards are, as the name says, standards. Thanks to the ample space available at the exhibition centre we are planning to make the aisles wider to allow social distancing in the aisles as well. We are offering our exhibitors and visitors a separate catering hall, separate meeting facilities for exhibitors to allow them to conduct meetings away from their own stand in the event of bottlenecks at their own stand area. In addition, our ventilation concept ensures that the air in all halls is always fresh. We completely replace the entire volume of air several times an hour and do not use treated recirculated air.”

The Bavarian government’s hygiene concept stipulates that exhibitors are obliged to record the contact details of their interlocutors separately (in the case of discussions where face masks are not worn). NürnbergMesse is providing technical support to exhibitors in this context by making the lead tracking system “LeadSuccess” available. Contactless payment, which we have become used to meanwhile in our everyday lives, will be available in all areas (catering, kiosks, parking zones) and is another component of the hygiene concept.

Exhibitor registration numbers inspire confidence

The excellent registration numbers seven months ahead of the event are testimony to the huge commitment the sector is making to its very own IWA OutdoorClassics: “The cancellation of IWA 2020 caught us all off guard. As a result, we are all even more delighted that more than 900 exhibitors have already committed to attending IWA 2021. This sends us a strong message about how much the sector wants to meet up and interact again and how important and valuable the annual gathering is for it. And we intend to do our utmost to bring this about! The event team is working extremely hard with passion and enthusiasm on the preparations for March 2021. Even if the coronavirus crisis is still not over by the beginning of next year, as things stand today the IWA will take place! Thanks to our hygiene concept we are ideally equipped to carry out an IWA trade fair even under the conditions imposed by the coronavirus. We are confident that we can offer all our customers a safe and successful event of the kind you know and love from your previous IWA industry gatherings! And if infection rates continue to decline, we also envisage the possibility of relaxing the obligatory mask wearing,” says Rebecca Schönfelder, Exhibition Director, IWA OutdoorClassics.

Trade visitors can therefore already look forward again to the numerous exhibits from traditional gunsmiths and cutlers with their centuries of history, as well as cutting-edge production technology for high-precision sporting firearms and sights. “The IWA will once again become the exciting experience and networking hub that we have all missed this year! We are looking forward to bringing the sector together again at IWA 2021,” says Schönfelder.

Trade visitors only

The IWA OutdoorClassics is organised by NürnbergMesse and sponsored by VDB (Association of German Gunsmiths and Gun Traders) and JSM (German Firearms and Ammunition Manufacturers Association). This event is exclusively for trade visitors. Children and young people under 18 years of age are not allowed to attend. Tickets for the IWA OutdoorClassics will be issued only to visitors from appropriate specialist suppliers, official agencies and security companies on presentation of relevant credentials.

The next IWA OutdoorClassics will take place from 12 to 15 March 2021.