IWA OutdoorClassics 45 years old: Market overview of superlatives

9 February 2018 // NürnbergMesse

IWA OutdoorClassics 45 years old: Market overview of superlatives

Confident to future // © iStock

“With over 1,500 exhibitors from more than 50 countries and 50,000 visitors expected from Europe and overseas, this trade fair has in the last four and a half decades become a magnet for the industry all over the world,” says Thomas Preutenborbeck, Executive Director Exhibitions at IWA OutdoorClassics and Enforce Tac. The recipe for success at the world leading ­trade fair for hunting, shooting sports, outdoor and security: a unique variety of products of the highest possible value – inspired by a global dynamism beyond compare. Thomas ­Preutenborbeck: “It‘s here that  the worldwide specialist trade buys items to expand its whole product range.” Now with 11 exhibition halls covering more than 100,000 square metres, IWA OutdoorClassics is ­setting new standards in its anniversary year. The core ­segment comprising hunting guns and shooting sports convinces by virtue of quality and exclusivity. The product range in the outdoor segment reflects all facets of the industry. And, in 2018 for the first time, visitors will find innovations around the central theme of ­security in two exhibition halls – Hall 9 and the additional Hall 8.
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