Who is not found can nothing sell - Digital marketing simply explained
Digitization is an unstoppable process that does not stop at small and medium-sized enterprises. Retail is also affected. While sales via online channels are showing massive growth rates, local retailers are under strong pressure. Those who decide to swim against the current risk being driven out of the market.
In the lecture, the most important cornerstones of social media and online marketing as well as changes in the decision-making process of buyers will be discussed in an understandable language.
--- Date: 10.03.2019 Time: 11:45 AM - 12:30 PM Location: Special area at the walkway between hall 3A and 4A