On our website, we would like to use the services of third-party providers who help us improve our promotional offerings (marketing), evaluate the use of our website (performance) and adapt the website to your preferences (functionality). We need your consent for the use of these services; you can always revoke this consent. You can find information about the services and the chance to reject them under “User-defined.” You can find additional information in our Data Protection Policy.

Use #IWAshow

High performance in target sports, nature activities and protecting people

6 - 9 March 2020 // Nuremberg, Germany


back to day overview
Retail 4.0

Search engine optimization (SEO) as a means of sales promotion Vortragssprache Deutsch Simultanübersetzung Englisch

Search Engine Optimization (SEO) is a discipline of online marketing that aims to increase the findability of content on the Internet. It is therefore also a means to significantly increase sales and awareness. 

Search engines like Google, Bing and Co. sort results with descending relevance in a list. By optimizing content, you can improve the ranking in this list and offer your customers exactly what they are looking for. Social media are also an interesting aspect of these measures.

In this lecture, the most important cornerstones of this discipline of online marketing will be explained in an understandable way using practical examples.

Date: 07.03.2020 Time: 12:30 - 13:00



Tim Zychacek

Co-Founder / Cross Media Communication


The selected entry has been placed in your favourites!

If you register you can save your favourites permanently and access all entries even when underway – via laptop or tablet.

You can register an account here to save your settings in the Exhibitors and Products Database and as well as in the Supporting Programme.The registration is not for the TicketShop and ExhibitorShop.

Register now

Your advantages at a glance:

  • Advantage Save your favourites permanently. Use the instant access – mobile too, anytime and anywhere – incl. memo function.
  • Advantage The optional newsletter gives you regular up-to-date information about new exhibitors and products – matched to your interests.
  • Advantage Call up your favourites mobile too! Simply log in and access them at anytime.