Search engine optimization (SEO) as a means of sales promotion
Search Engine Optimization (SEO) is a discipline of online marketing that aims to increase the findability of content on the Internet. It is therefore also a means to significantly increase sales and awareness.
Search engines like Google, Bing and Co. sort results with descending relevance in a list. By optimizing content, you can improve the ranking in this list and offer your customers exactly what they are looking for. Social media are also an interesting aspect of these measures.
In this lecture, the most important cornerstones of this discipline of online marketing will be explained in an understandable way using practical examples.
Date: 08.03.2020 Time: 13:00 - 13:45