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High performance in target sports, nature activities and protecting people

6 - 9 March 2020 // Nuremberg, Germany


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Retail 4.0

Monocular Marketing Talk: The Power of Content with a Purpose Vortragssprache Englisch Simultanübersetzung Deutsch

In a marketing world where big data and automation are hot topics, it is important that we pay attention to creative quality. In our Online Agency we are evangelist for detailed tracking and data setups, but this should always be backed up by engaging content with a purpose. 

A natural question every marketer should ask is:  What value is my brand offering online?  Do we contribute to the online "noise", or do we contribute positively to the online hunting community by creating engaging content that hunters enjoy consuming? I think it is safe to say that we all have created or shared content that does not offer much value to hunters online. We see way too many creative shortcuts, resulting in branded content without a purpose. Instead of making seven re-posts a week, why not produce one good post with a purpose and a message that hunters actually enjoy to watch and also might remember? 

Content with a purpose builds brands and sells more products.
Content without purpose does not.

Date: 06.03.2020 Time: 14:00 - 15:00


 Jacob Boll

Jacob Boll

Founder and CEO / Monocular Agency


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