Influencer marketing to unlock untapped potential

Influencer marketing on Instagram and other social media in the hunting field, but also in other outdoor areas, is an issue of growing importance. The trend today is away from classic advertising with a buying appeal, towards recommendations and "below the line" communication, which should not be perceived as advertising. Exactly there Influencer marketing fills a gap. Influencers create the necessary trust and reduce the distance between their community and the company.