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IWA Forum

Crisis preparedness product positioning in bricks and mortar retail stores Vortragssprache Deutsch Simultanübersetzung Englisch

In our presentation on the positioning of crisis/emergency supplies in bricks and mortar retail stores we will address what is a good line of reasoning for crisis preparedness (selling pitch). We also intend to clarify the question of where and how crisis preparedness products can best be displayed in the store. What do I need to take into account with regard to the different products for crisis preparation?  How can I put them in the shop window or discreetly indicate to interested customers that such products are available? We will also provide a brief overview of the current market situation.

Date: 07.03.2020 Time: 15:30 - 16:00


 Bastian Blum

Bastian Blum

KSi - Katastrophen Selbsthilfe Infoportal / CiProCon


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