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High performance in target sports, nature activities and protecting people

6 - 9 March 2020 // Nuremberg, Germany


Retail 4.0

In 2019, specialist retailers will have an opportunity for the first time to immerse themselves in the future of retail. The future of specialist retailing will be explored in two areas of the special display area “Retail 4.0” located in the walkway between Halls 3A and 4A. It all takes place under the heading “Digitalisation”.

The “Trade in Transition” area is intended to educate and inform, and will show how retail behaviour is changing in the digital era. What kind of opportunities as well as market challenges can be expected? And how should specialist retailers organise themselves to continue to be successful in bricks-and-mortar retail settings in the digital era? Examples and opportunities closely related to the POS will be shown. Thanks to the VR application, visitors can immerse themselves in the digital customer journey.

The “Content Area” brings together experts and speakers on the topic of digitalisation. In discussions and presentations, trade visitors can find out about applications, best practice examples and other general information about Retail 4.0. This segment will highlight the requirements that future customers will have and explore how specialist retailers can respond.

VR-Application Retail:
9:00 - 18:00 (Friday - Sunday)
9:00 - 16:00 (Monday)


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You can register an account here to save your settings in the Exhibitors and Products Database and as well as in the Supporting Programme.The registration is not for the TicketShop and ExhibitorShop.

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Your advantages at a glance:

  • Advantage Save your favourites permanently. Use the instant access – mobile too, anytime and anywhere – incl. memo function.
  • Advantage The optional newsletter gives you regular up-to-date information about new exhibitors and products – matched to your interests.
  • Advantage Call up your favourites mobile too! Simply log in and access them at anytime.