https://www.iwa.info/en/ausstellerprodukte/iwa23/product-10320424/rio-hunting-loads

RIO’s hunting cartridges use components produced by MAXAM, allowing our consumers a marked benefit in quality, consistency and variety through its cutting-edge product line designed for today’s highly competitive market.
The RIO Game Load range is the ideal hunting partner to accompany you on your outdoor excursions while you feel the wind on your face and connect with nature and all this with the satisfaction of using a high-quality, reliable cartridge.
RIO is also proud to offer a variety of lead-free options to satisfy local wetland regulations. RIO's Bismuth and BlueSteel™ lines bring all the performance to your game, without the environmental concerns.
RIO's new slogan Share The Experience perfectly captures the essence of what RIO stands for in this modern, highly-demanding world. RIO is proud to share our over 140 years of experience with our users who in turn share their experience with nature and with other users.

An international player in a modern day global market, SOFIAM’s technology has kept pace in an ever changing world, employing a workforce of 6,000 people across the globe in a diverse variety of fields. SOFIAM , its sporting ammunition division, has manufacturing plants located in Spain, UK and USA and for the last decade has collectively produced more than 500 Million shotshells annually. SOFIAM Outdoors' products meet the most challenging technical specifications for different categories of hunting and target shooting, whether for use by individuals, clubs or sporting associations.

Our production chain is fully integrated, from the manufacturing of primary raw materials to the elaboration of all cartridge components under the strictest quality and safety controls. The result is reliable, high-performing ammunition reaching millions of game and target shooters in more than 70 countries via our extensive distribution network.

RIO is one of the main brands manufactured by SOFIAM and this year sees the launch of its new image at the IWA. This sees a new era for RIO with a new logo, new packaging and new webpage and all this with the same high quality cartridges as before.

Sporting activities are closely related to our respect for nature and the environment. SOFIAM collaborates with different organisations and its network of companies who are equally committed to conserving our natural habitat. For example, due to our unwavering commitment to research and development, we have invented cartridges like BlueSteel, which meet the most demanding standards in line with our company commitment to preserving the environment while always ensuring that our consumers achieve the best results where regulations prohibit the use of lead shotshells.