BlueSteel

An international player in a modern day global market, MAXAM’s technology has kept pace in an ever changing world, employing a workforce of 6,000 people across the globe in a diverse variety of fields.  MAXAM Outdoors, its sporting ammunition division, has manufacturing plants located in Spain, UK and USA and for the last decade has collectively produced more than 500 Million shotshells annually.  MAXAM Outdoors' products meet the most challenging technical specifications for different categories of hunting and target shooting, whether for use by individuals, clubs or sporting associations.

Our production chain is fully integrated, from the manufacturing of primary raw materials to the elaboration of all cartridge components under the strictest quality and safety controls. The result is reliable, high-performing ammunition reaching millions of game and target shooters in more than 70 countries via our extensive distribution network.

RIO is one of the main brands manufactured by MAXAM Outdoors and this year sees the launch of its new image at the IWA.  This sees a new era for RIO with a new logo, new packaging and new webpage and all this with the same high quality cartridges as before.   

Sporting activities are closely related to our respect for nature and the environment. MAXAM Outdoors collaborates with different organisations and its network of companies who are equally committed to conserving our natural habitat.  For example, due to our unwavering commitment to research and development, we have invented cartridges like BlueSteel, which meet the most demanding standards in line with our company commitment to preserving the environment while always ensuring that our consumers achieve the best results where regulations prohibit the use of lead shotshells.