Seven Seas

Laco: manufactory with passion and tradition

The small but distinctive manufactory Laco has a company history stretching back to the year 1925. Even after almost 100 years later the traditional company produces timekeepers where every step along the production fits. Because they don’t count quantity, but quality of their products.Laco has the perfect watch for each every-day adventurer like pilot, diver or mountain biker. The Laco collection ranges from aviator and navy watches to elegant chronographs and purist Classic models.

The quality manufacturing of watches with dedication and attention to detail has a long tradition at Laco. Watches have been built for high accuracy for over 90 years via precise workmanship. The company looks back on an exciting history, mainly because its pilot watch has a legendary past. After all, only a handful of companies received permission in the 1940s to manufacture aviator watches. One of them was Laco.

Given the history of the aviator watches, it was only a small logical step towards developing a Laco squad watch. This entailed meeting high standards and requirements, especially for outdoor use. When all is said and done, the characteristics of quality, robustness, and clear design have always been the main focus of a Laco watch. In close cooperation with fire departments, the police, and the army, resulted in uncompromising mechanical watches made in Germany. The wearer can always rely on them - among other things, because you can be sure that the battery will not suddenly fail at the wrong moment. With our squad watches we offer a robust solution for daily use in the harshest of conditions - combined with a simple and unique design.