First came the legendary Bartolomeo (from before 1498 to 1565-8). Then Pietro (1791-1853), who was the first to bring the Beretta name into the family, started the works to expand the business. His son Giuseppe (1840-1903) opened new international horizons and in turn the latter’s son Pietro (1870-1957) transformed the artisan business into a manufacturing concern by introducing modern production techniques. Under the guidance of Pietro’s sons Giuseppe (1906-1993) and Carlo (1908-1984), the firm became a multinational and achieved brilliant success in the military and sporting sectors. Beretta has always produced weapons.
Almost 500 years of business have enriched Beretta with enormous experience and knowledge which allowed it to develop specific and superior technology in the field of precision mechanics. Throughout time, the company eventually became larger and larger. The covered surface area of the factory rose from 10,000 m2 at the beginning of the 1900s to its current size of over 108,000 m2. The net total sales of Fabbrica d’Armi Pietro Beretta S.p.A. in 2009 reached €144 million.
Beretta's output is approximately 1,500 weapons a day and covers just about the entire range of portable weapons: over-and-under and side-by-side rifles for hunting and competition in different calibers and finish grades, semiautomatic rifles and carabines, express double rifles, semiautomatic pistols (from.22 short to.45 automatic calibers), and assault rifles. An estimated 90% of Beretta’s production consists of sporting firearms, with more than 75% of its arms being exported to about one hundred countries.
In the early 1990s Beretta added to its traditional sporting guns production a complete line of hunting apparel and accessories, clay target shooting and outdoor sports items which rapidly earned it a reputation for high-tech content and understated elegance. The first Beretta Gallery was inaugurated in New York in 1995. More recently other galleries were opened in Dallas, Buenos Aires, Paris and Milan. In December 2005 a new Beretta Gallery in the centre of London was opened.
The Beretta Clothing & Accessories line is sold in leading gun shops in Europe and America, and also through the Shop in Shop chain, specialized outlets designed specifically to accommodate large exclusive Beretta showrooms.
Beretta has been supplying firearms to the Armed Forces and Police Corps of Italy and numerous other countries for many years. Recently (in April 2007) a contract to supply the model Px4 Storm pistol to the Canada Borders Services Agency was signed. The greatest success story regarding pistols is the fact that the American Armed Forces and State Police Forces started using the Beretta 92 series in 1985). Subsequently the French National Gendarmerie and Air Force also opted for a similar solution.
Fabbrica d’Armi Pietro Beretta S.p.A. is controlled by Beretta Holding S.p.A., which also controls major sports weapons and optical equipment manufacturers, as well as Italian and foreign sales and distribution firms. In the 2009 financial year Beretta Holding reached a consolidated turnover of 426.3 million euro.
Beretta Pietro Spa. Fabbrica d'Armi offers you products from these product groups:
- Guns, gun components and machining, gun security (1360)
- Clothing (607)
- Outdoor articles (406)
- Shooting sports accessories (287)