The President started the company as an undergraduate at the University of Colorado. “I was on a fishing trip using the brand new Mini Mag-Lite my family gave me for Christmas. I was fishing at night with it, holding it in my mouth. Sure enough, I opened my mouth, and the flashlight fell out. I was staring down into the water, watching my still lit Mag-Lite drift to the bottom when an idea hit me. That idea became the first product I ever made, the Headband.”
Case, who embodies the very essence of entrepreneurial sprit, built his successful company through dedication, inspiration and hard work. He was running the company from his mountain cabin when he received his first order for 42,000 Headbands. Seventeen years later the company has 50 full time employees and a large manufacturing facility that also houses their corporate offices. Case remarked recently, “You have to be passionate, have faith in what you are doing, and be persistent. People don’t come beating your door down, no matter how good your product is.”
Nite Ize has established long-term relationships with the most recognized retailers in over 60 countries worldwide. Nite Ize continues to grow through aggressive sales and marketing efforts and a genuine dedication to providing products that make every-day life easier and more functional.