DISRUPTIVE. NOT CONVENTIONAL.
Setting trends and leading new generations. The new SWIZA is made up of passionate visionaries who are rethinking urban style. Building on the well-establish and rich background of horology and cutlery manufacturing in Delémont, SWIZA has redesigned a new brand of pocket knives and watches to meet the demands of next-generation style.
A lifestyle brand for people on the go, SWIZA is developing versatile, durable, affordable, and thoughtfully designed products.
SWIZA is an iconic, global and truly authentic Swiss brand, offering excellent quality at affordable prices. It’s young. It’s dynamic. It’s a rebel with a cause.