D.A.M. evolved from a local crafts enterprise to an industrial enterprise, which has an international reputation. The registered office is in the Franconian Lake Region in Germany. Our brand name D.A.M.® exists since 1875 and is in the market is synonymous for fishing tackle. Our understanding of tradition sets a high standard of our products.
We are experiencing international success, with our own brands QUICK®, DAMYL®, EFFZETT®, MAD® and MADCAT®.
During our existence of 140 years, angling has evolved enormously and so have our products. Good examples are our QUICK® reels and EFFZETT® products. But also our other products, like our rods and terminal tackle have kept up with the pace of time, often setting trends. This year’s EFTTEX proved how well our product-managers are on top of things with three awards: one for the Best New Metal Lure with our new MADCAT Clonk Teasers, which have become a big hit among catfish anglers. The second award we received for the Best New Terminal Tackle with our new EFFZETT® Rolling Drop Shot Leads, which greatly reduce the risk of getting snagged up while drop shot fishing. But also a second place should be mentioned here: our QUICK®D-LITE baitcast reel, a super light and smooth running reel with great value for money.
Our team of test-anglers is doing an excellent job, for years already, and we make sure that they will keep doing so. Since last year we are working together with the four-time world record holder and one oft the best big fish anglers in the world: Jakub Vagner. Jakub, also known for his remarkable contributions to National Geographic and Discovery Channel, relies on our quality and innovation, especially when it comes to catfishing. His main focus is on supporting the MADCAT team.
We hope to see you at our stand, hall 4/ 4-214 at IWA Outdoor Classics 2015 and enjoy our highlight of the year 2015.